Zoom
Overview
What you can expect As a Functional Architect – Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. About the Team
You’ll be part of the go-to-market & Finance -Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence. Responsibilities
Unifying, activates, and analyzes customer data and integrates with transaction tools Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc. 100+ destinations (Ads, ESPs, etc.) Leveraging an advanced identity graph and probabilistic matching, our system resolves identities across customer datasets Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses Enabling real-time personalization through streaming ingestion Integrating multiple MAP platforms like SFMC, Pardot, etc. for omni-channel integrations; event-based triggering; sending conversion events, purchases, or user actions to trigger journeys in SFMC or other tools; ensure consistent messaging across email, SMS, push, ads (via synced data to tools like Meta, Google Ads, etc.) Aligning transaction systems and data warehouses with internal process controls Controlling and auditing what data flows where, with full visibility into sync logs; supports consent-based marketing and suppression lists What we’re looking for
15+ years of experience in marketing operations, Martech, or related go-to-market functions, with at least 7+ years in a functional architect or senior business systems role Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management Knowledge of go-to-market processes from lead to quote, with functional understanding of Salesforce CRM Compensation
Minimum:
$124,000.00 Maximum:
$271,200.00 In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be a different range for candidates in this and other locations. Anticipated close date
Anticipated Position Close Date: 09/15/25 Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role—Hybrid, Remote, or In-Person—is indicated in the job description/posting. Benefits
Our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Note: details will be provided in the benefits information for this role. About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. #LI-Remote
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What you can expect As a Functional Architect – Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. About the Team
You’ll be part of the go-to-market & Finance -Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence. Responsibilities
Unifying, activates, and analyzes customer data and integrates with transaction tools Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc. 100+ destinations (Ads, ESPs, etc.) Leveraging an advanced identity graph and probabilistic matching, our system resolves identities across customer datasets Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses Enabling real-time personalization through streaming ingestion Integrating multiple MAP platforms like SFMC, Pardot, etc. for omni-channel integrations; event-based triggering; sending conversion events, purchases, or user actions to trigger journeys in SFMC or other tools; ensure consistent messaging across email, SMS, push, ads (via synced data to tools like Meta, Google Ads, etc.) Aligning transaction systems and data warehouses with internal process controls Controlling and auditing what data flows where, with full visibility into sync logs; supports consent-based marketing and suppression lists What we’re looking for
15+ years of experience in marketing operations, Martech, or related go-to-market functions, with at least 7+ years in a functional architect or senior business systems role Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management Knowledge of go-to-market processes from lead to quote, with functional understanding of Salesforce CRM Compensation
Minimum:
$124,000.00 Maximum:
$271,200.00 In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be a different range for candidates in this and other locations. Anticipated close date
Anticipated Position Close Date: 09/15/25 Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role—Hybrid, Remote, or In-Person—is indicated in the job description/posting. Benefits
Our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Note: details will be provided in the benefits information for this role. About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. #LI-Remote
#J-18808-Ljbffr