TP-Link
Overview
We are seeking a visionary and strategic Creative Director to lead the creative direction for our consumer product lines, establishing a vision and bringing it to life through execution. In this role, you will work collaboratively with the Marketing, Sales, and Product teams to shape the brand identity and storytelling of our innovative hardware and software solutions. You will lead talented teams of designers to produce high quality, impactful, and engaging content that maintains consistency with the brand identity while resonating with diverse audiences. If you are a creative leader with a passion for blending technology and design to convey compelling stories, we want to hear from you. Key Responsibilities
Conduct brand studies to identify consumer perceptions of the key strengths of brands and areas of emphasis Develop a strategy for leveraging AI in generating and improving the quality and consistency of design assets Oversee the creation of digital content, visual assets, and design guidelines Stay informed about industry trends, competitor strategies, and emerging technologies to keep creative strategies relevant and impactful Present creative concepts and design strategies to senior leadership and stakeholders Qualifications
Bachelor’s degree in Marketing, Design, Communications, or a related field 10+ years of experience in creative roles, with at least 5 years in a leadership position Proven track record of developing creative strategies and brand guidelines for consumer markets Experience conducting brand studies, interpreting data, making recommendations, and implementing change Proven experience selecting AI design tools, implementing the solutions, and utilizing them to drive increased efficiency and effectiveness across a design organization Strong portfolio demonstrating work with both hardware and software products Exceptional leadership, communication, and project management skills Preferred Qualifications
Master’s degree in Design, or Marketing Strong understanding of user-centered design principles and storytelling techniques Proficiency with design tools such as Adobe Creative Suite and project management platforms Bilingual Mandarin Salary and Benefits
Salary Range: $215,000 - $250,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday
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We are seeking a visionary and strategic Creative Director to lead the creative direction for our consumer product lines, establishing a vision and bringing it to life through execution. In this role, you will work collaboratively with the Marketing, Sales, and Product teams to shape the brand identity and storytelling of our innovative hardware and software solutions. You will lead talented teams of designers to produce high quality, impactful, and engaging content that maintains consistency with the brand identity while resonating with diverse audiences. If you are a creative leader with a passion for blending technology and design to convey compelling stories, we want to hear from you. Key Responsibilities
Conduct brand studies to identify consumer perceptions of the key strengths of brands and areas of emphasis Develop a strategy for leveraging AI in generating and improving the quality and consistency of design assets Oversee the creation of digital content, visual assets, and design guidelines Stay informed about industry trends, competitor strategies, and emerging technologies to keep creative strategies relevant and impactful Present creative concepts and design strategies to senior leadership and stakeholders Qualifications
Bachelor’s degree in Marketing, Design, Communications, or a related field 10+ years of experience in creative roles, with at least 5 years in a leadership position Proven track record of developing creative strategies and brand guidelines for consumer markets Experience conducting brand studies, interpreting data, making recommendations, and implementing change Proven experience selecting AI design tools, implementing the solutions, and utilizing them to drive increased efficiency and effectiveness across a design organization Strong portfolio demonstrating work with both hardware and software products Exceptional leadership, communication, and project management skills Preferred Qualifications
Master’s degree in Design, or Marketing Strong understanding of user-centered design principles and storytelling techniques Proficiency with design tools such as Adobe Creative Suite and project management platforms Bilingual Mandarin Salary and Benefits
Salary Range: $215,000 - $250,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday
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