Pantera Capital
Overview
Perplexity is an AI-powered answer engine founded in December 2022. We are seeking a dynamic and results-driven Lead Generation Specialist to join our team in a role that bridges marketing and sales. The primary objective is to drive high-quality enterprise pipeline by sourcing, qualifying, and converting leads into sales opportunities or self-serve customers. This high-impact role is ideal for professionals who thrive at the intersection of marketing and sales within a fast-paced, hyper-growth environment on our small but mighty Enterprise team. Responsibilities
Enterprise Lead Generation & Qualification
Generate and qualify a high-volume of qualified enterprise leads through strategic outreach (cold calling, email campaigns, social selling, and targeted campaigns). Conduct high-volume prospecting through strategic outreach including cold calling, email campaigns, and social selling. Research and identify target accounts using tools like Apollo, LinkedIn Sales Navigator, Clay and other prospecting platforms.
Marketing Campaign Development & Execution
Create lifecycle demand-gen marketing campaigns targeting existing consumer users and lukewarm prospects to drive conversion. Develop sales plays and sequences in platforms like Unify for consistent, scalable outreach. Manage enterprise and growth email marketing campaigns to nurture leads through the sales funnel.
Sales and Marketing Operations
Track and report on key performance metrics including number of leads generated, pipeline ARR, conversion rates, and sales-qualified opportunities created. Optimize campaign performance through A/B testing and data-driven insights.
Qualifications
3-5 years at a fast-paced startup in similar growth or demand-gen roles. Proven track record of generating leads, exceeding quota attainment, and meeting measurable performance goals. Experience in fast-paced, results-oriented GTM environments, ideally at SaaS companies, with a history of consistently performing above quota in an outbound sales environment. Ability to leverage data to drive decisions, create systems, and identify process improvements to improve efficiency. Experience with SaaS or technology sales environment preferred. Nice to have: experience at a high-growth startup; understanding of enterprise sales cycles and complex B2B buying processes; prior experience in a hybrid sales/marketing role; enthusiasm for data-driven campaigns and audience development; strong ability to craft compelling leadership, sales, and marketing content. Benefits & Compensation
Cash compensation: $130,000 - $160,000 (depending on experience). Equity: In addition to base salary, equity may be part of the total compensation package. Benefits: Comprehensive health, dental, and vision insurance for you and your dependents; includes a 401(k) plan.
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Perplexity is an AI-powered answer engine founded in December 2022. We are seeking a dynamic and results-driven Lead Generation Specialist to join our team in a role that bridges marketing and sales. The primary objective is to drive high-quality enterprise pipeline by sourcing, qualifying, and converting leads into sales opportunities or self-serve customers. This high-impact role is ideal for professionals who thrive at the intersection of marketing and sales within a fast-paced, hyper-growth environment on our small but mighty Enterprise team. Responsibilities
Enterprise Lead Generation & Qualification
Generate and qualify a high-volume of qualified enterprise leads through strategic outreach (cold calling, email campaigns, social selling, and targeted campaigns). Conduct high-volume prospecting through strategic outreach including cold calling, email campaigns, and social selling. Research and identify target accounts using tools like Apollo, LinkedIn Sales Navigator, Clay and other prospecting platforms.
Marketing Campaign Development & Execution
Create lifecycle demand-gen marketing campaigns targeting existing consumer users and lukewarm prospects to drive conversion. Develop sales plays and sequences in platforms like Unify for consistent, scalable outreach. Manage enterprise and growth email marketing campaigns to nurture leads through the sales funnel.
Sales and Marketing Operations
Track and report on key performance metrics including number of leads generated, pipeline ARR, conversion rates, and sales-qualified opportunities created. Optimize campaign performance through A/B testing and data-driven insights.
Qualifications
3-5 years at a fast-paced startup in similar growth or demand-gen roles. Proven track record of generating leads, exceeding quota attainment, and meeting measurable performance goals. Experience in fast-paced, results-oriented GTM environments, ideally at SaaS companies, with a history of consistently performing above quota in an outbound sales environment. Ability to leverage data to drive decisions, create systems, and identify process improvements to improve efficiency. Experience with SaaS or technology sales environment preferred. Nice to have: experience at a high-growth startup; understanding of enterprise sales cycles and complex B2B buying processes; prior experience in a hybrid sales/marketing role; enthusiasm for data-driven campaigns and audience development; strong ability to craft compelling leadership, sales, and marketing content. Benefits & Compensation
Cash compensation: $130,000 - $160,000 (depending on experience). Equity: In addition to base salary, equity may be part of the total compensation package. Benefits: Comprehensive health, dental, and vision insurance for you and your dependents; includes a 401(k) plan.
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