AmTrust Financial Services, Inc.
Senior Manager, Email Marketing
AmTrust Financial Services, Inc., Jersey City, New Jersey, United States, 07390
Overview
We are looking for a seasoned and strategic Senior Manager, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Maintains a solid understanding of AmTrust’s mission, vision, and values. Upholds the standards of the AmTrust organization.
Responsibilities
Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
Maintain distribution calendars and coordinate with social content to support email initiatives.
Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.
Qualifications
Required:
7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
Proven success in increasing email engagement and revenue through targeted campaigns and testing.
Experience with CRM platforms, marketing automation tools, and analytics dashboards – specifically HubSpot.
Familiarity with UX principles and customer experience design.
Preferred:
Experience managing high-volume promotional campaigns and enterprise email programs.
Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
Insurance industry experience and knowledge.
This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required in this position.
Salary:
The salary range for this role is $130,000-$155,000 / year. This range is applicable for jobs in New Jersey. Base pay offered may vary depending on education, experience, skills, geographic location, travel requirements, and metrics. This range may be modified in the future.
What We offer AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance (including eligible spouses & children), Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.
AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. Diversity is a business imperative and an integral part of who we are as a company, how we operate and how we see our future.
EEO statement: AmTrust is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Responsibilities
Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
Maintain distribution calendars and coordinate with social content to support email initiatives.
Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.
Qualifications
Required:
7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
Proven success in increasing email engagement and revenue through targeted campaigns and testing.
Experience with CRM platforms, marketing automation tools, and analytics dashboards – specifically HubSpot.
Familiarity with UX principles and customer experience design.
Preferred:
Experience managing high-volume promotional campaigns and enterprise email programs.
Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
Insurance industry experience and knowledge.
This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required in this position.
Salary:
The salary range for this role is $130,000-$155,000 / year. This range is applicable for jobs in New Jersey. Base pay offered may vary depending on education, experience, skills, geographic location, travel requirements, and metrics. This range may be modified in the future.
What We offer AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance (including eligible spouses & children), Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.
AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. Diversity is a business imperative and an integral part of who we are as a company, how we operate and how we see our future.
EEO statement: AmTrust is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr