Apollo
Overview
Digital Marketing Specialist
Reporting into the Digital Marketing Lead, this is a key role focused on elevating our digital marketing channels to deliver a best-in-class platform that engages, acquires, retains, and understands our clients and prospects. This role will partner across our Corporate Communications, Digital, Data & Enablement (DDE), Engineering and Marketing teams to help inform the digital roadmap, execute strategic initiatives to elevate the platform, increase traffic into and engagement of digital properties, and analyze performance for data-driven recommendations. The ideal candidate is enthusiastic about the digital space with an entrepreneurial mindset and a collaborative approach. They will have a baseline understanding of multiple disciplines including analytics, branding, creative, and technology and a curiosity on how to connect these components to deliver for our clients and business partners.
Responsibilities
Competitive benchmarking
Regular reporting on key channel metrics with recommendations on how to address any performance issues
Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements
Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
Management of platforms (i.e., AEM, Hearsay) for minor copy updates
Launch and management of LinkedIn handle to support institutional and wealth businesses
Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting
Proactive review of the editorial calendar with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)
Review of digital asset creation including evaluation based on brand standards and channel effectiveness
Stewardship of digital asset repository to standardize operational efforts across digital channels
Qualifications & Experience
Minimum of 5 years of relevant digital experience
Excellent project management skills with the ability to work both collaboratively and independently to meet deadlines
Strong writing and communication skills
Familiarity with technology (author / publish, content management, tagging)
Familiarity with social media publishing and analytic tools (Hearsay, Sprinklr, etc.)
Familiarity with web analytic tools (Google Analytics)
Familiarity with project management tools (AirTable, JIRA)
Experience with audience development and test and learn methodologies
Familiarity with financial services products
Pay Range 115,000-$145,000
Apollo Global Management, Inc. (together with its subsidiaries and affiliates) is committed to championing opportunity.
The firm and its affiliates comply with applicable discrimination and equal opportunities legislation in all of its jurisdictions and do not discriminate in employment or recruitment based on race, color, religion, gender, national origin, veteran status, disability, age, citizenship, marital or domestic / civil partnership status, sexual orientation, gender identity or expression or any other protected characteristic under applicable law.
The contents of the qualifications and experience section of this job description are a guideline only. If an applicant can otherwise demonstrate their suitability for the role they will be considered.
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Reporting into the Digital Marketing Lead, this is a key role focused on elevating our digital marketing channels to deliver a best-in-class platform that engages, acquires, retains, and understands our clients and prospects. This role will partner across our Corporate Communications, Digital, Data & Enablement (DDE), Engineering and Marketing teams to help inform the digital roadmap, execute strategic initiatives to elevate the platform, increase traffic into and engagement of digital properties, and analyze performance for data-driven recommendations. The ideal candidate is enthusiastic about the digital space with an entrepreneurial mindset and a collaborative approach. They will have a baseline understanding of multiple disciplines including analytics, branding, creative, and technology and a curiosity on how to connect these components to deliver for our clients and business partners.
Responsibilities
Competitive benchmarking
Regular reporting on key channel metrics with recommendations on how to address any performance issues
Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements
Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
Management of platforms (i.e., AEM, Hearsay) for minor copy updates
Launch and management of LinkedIn handle to support institutional and wealth businesses
Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting
Proactive review of the editorial calendar with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)
Review of digital asset creation including evaluation based on brand standards and channel effectiveness
Stewardship of digital asset repository to standardize operational efforts across digital channels
Qualifications & Experience
Minimum of 5 years of relevant digital experience
Excellent project management skills with the ability to work both collaboratively and independently to meet deadlines
Strong writing and communication skills
Familiarity with technology (author / publish, content management, tagging)
Familiarity with social media publishing and analytic tools (Hearsay, Sprinklr, etc.)
Familiarity with web analytic tools (Google Analytics)
Familiarity with project management tools (AirTable, JIRA)
Experience with audience development and test and learn methodologies
Familiarity with financial services products
Pay Range 115,000-$145,000
Apollo Global Management, Inc. (together with its subsidiaries and affiliates) is committed to championing opportunity.
The firm and its affiliates comply with applicable discrimination and equal opportunities legislation in all of its jurisdictions and do not discriminate in employment or recruitment based on race, color, religion, gender, national origin, veteran status, disability, age, citizenship, marital or domestic / civil partnership status, sexual orientation, gender identity or expression or any other protected characteristic under applicable law.
The contents of the qualifications and experience section of this job description are a guideline only. If an applicant can otherwise demonstrate their suitability for the role they will be considered.
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