Cotality
Overview
We are seeking an experienced, strategic, and proven Marketing Director to lead demand gen and integrated marketing for Cotalitys Marketing and Data Solutions Team in the Mortgage Business Unit. The successful candidate will play a pivotal role in expanding Cotalitys share of the Mortgage Broker audiencea new and exciting target for the company. This leader will be responsible for developing and executing compelling, data-driven marketing plans and campaigns that drive awareness, lead generation, and new sales. What You'll Be Doing
Create & Execute Marketing Strategies : Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth within the mortgage broker segment. Collaborate Across Teams : Work closely with Product Marketing, Product Management, and Sales to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs. Demand Generation : Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools. Thought Leadership & Content Development : Drive thought leadership initiatives, developing compelling content that can be syndicated across multiple channels, including PR, social media, and other promotional tactics. Media & Influencer Engagement : Identify and execute opportunities to enhance CoreLogics reputation and credibility among clients, partners, and industry media via strategic influencer campaigns. Partner Co-Marketing : Develop co-marketing initiatives with key partners to expand CoreLogics reach and increase solution awareness, MQLs, and new sales. Campaign Performance & Optimization : Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs. Whats in it For You
Large (~$2B+ revenue) formerly public information services and data business Durable cash flow and profitability regardless of changes in macroeconomic conditions Company certified as a global "A Great Place to Work." Hybrid working model 1 day in the office a week for moments that matter and the rest remote. Competitive compensation and benefits Career path for continued professional growth. Working with leaders that care about your professional growth Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees. Job Qualifications
12+ years of marketing experience, with a strong emphasis on demand generation, integrated marketing campaigns, and B2B / B2B2C marketing strategy Proven experience activating go-to-market plans for new products and solutions, preferably in the mortgage industry Deep expertise in digital marketing, content marketing, events, and sales enablement Strong analytical skills with a demonstrated track record of optimizing marketing performance based on KPIs and business objectives Ability to thrive in a fast-paced, high-growth environment with a test-and-learn mindset Exceptional communication, storytelling, and stakeholder management skills Experience working with CRM, marketing automation, and analytics tools ideally, Salesforce and HubSpot Bachelor's degree in Marketing, Business, Communications, or equivalent work experience (MBA preferred) Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Business Development Industries: Information Services, Real Estate, and Technology, Information and Media
#J-18808-Ljbffr
We are seeking an experienced, strategic, and proven Marketing Director to lead demand gen and integrated marketing for Cotalitys Marketing and Data Solutions Team in the Mortgage Business Unit. The successful candidate will play a pivotal role in expanding Cotalitys share of the Mortgage Broker audiencea new and exciting target for the company. This leader will be responsible for developing and executing compelling, data-driven marketing plans and campaigns that drive awareness, lead generation, and new sales. What You'll Be Doing
Create & Execute Marketing Strategies : Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth within the mortgage broker segment. Collaborate Across Teams : Work closely with Product Marketing, Product Management, and Sales to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs. Demand Generation : Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools. Thought Leadership & Content Development : Drive thought leadership initiatives, developing compelling content that can be syndicated across multiple channels, including PR, social media, and other promotional tactics. Media & Influencer Engagement : Identify and execute opportunities to enhance CoreLogics reputation and credibility among clients, partners, and industry media via strategic influencer campaigns. Partner Co-Marketing : Develop co-marketing initiatives with key partners to expand CoreLogics reach and increase solution awareness, MQLs, and new sales. Campaign Performance & Optimization : Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs. Whats in it For You
Large (~$2B+ revenue) formerly public information services and data business Durable cash flow and profitability regardless of changes in macroeconomic conditions Company certified as a global "A Great Place to Work." Hybrid working model 1 day in the office a week for moments that matter and the rest remote. Competitive compensation and benefits Career path for continued professional growth. Working with leaders that care about your professional growth Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees. Job Qualifications
12+ years of marketing experience, with a strong emphasis on demand generation, integrated marketing campaigns, and B2B / B2B2C marketing strategy Proven experience activating go-to-market plans for new products and solutions, preferably in the mortgage industry Deep expertise in digital marketing, content marketing, events, and sales enablement Strong analytical skills with a demonstrated track record of optimizing marketing performance based on KPIs and business objectives Ability to thrive in a fast-paced, high-growth environment with a test-and-learn mindset Exceptional communication, storytelling, and stakeholder management skills Experience working with CRM, marketing automation, and analytics tools ideally, Salesforce and HubSpot Bachelor's degree in Marketing, Business, Communications, or equivalent work experience (MBA preferred) Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Business Development Industries: Information Services, Real Estate, and Technology, Information and Media
#J-18808-Ljbffr