Titan America
Overview
Marketing Manager Commercial & Infrastructure Solutions at Titan America. Location: Northern Virginia. Reports to: Senior Vice President of Marketing. About Titan America Titan America LLC (NYSE: TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America delivers innovation, operational excellence, and sustainable solutions across cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures for commercial, industrial, and infrastructure markets. The Opportunity Titan America is seeking a strategic and results-driven Marketing Manager Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role defines and executes strategies to strengthen market positioning, expand brand visibility, and deliver measurable business growth. The Sr. Marketing Manager will collaborate with sales, operations, product management, and technical services to ensure customer-focused, data-driven decision-making, with accountability for market intelligence, customer engagement, and campaign effectiveness. Responsibilities
Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential. Conduct in-depth research on segment ecosystemsincluding competitors, influencers, regulatory developments, and industry trendsto identify risks and opportunities. Build competitive models to inform pricing, positioning, and go-to-market strategies. Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments. Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers. Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits. Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging. Lead digital marketing effortsincluding CRM, website management, email, paid media, and social channelsto align with segment needs. Strengthen Titan Americas brand presence through participation in industry conferences, trade shows, and advocacy bodies. Build and nurture relationships with contractors, architects, engineers, developers, and public sector decision-makers. Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches. Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction. Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives. Drive adoption and visibility of Titan Americas sustainable solutions, particularly lower-carbon and innovative construction materials. Contribute to success metrics such as market share growth, ROI, adoption of sustainable solutions, customer loyalty, and cross-functional collaboration. Qualifications
Bachelors degree in Marketing, Business, Engineering, or Materials Science (MBA preferred). 68 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals. Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets. Proven ability to develop integrated campaigns, conduct market analysis, and deliver measurable growth outcomes. Proficiency in CRM systems, digital marketing platforms, and analytics tools. Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging. Proven ability to influence stakeholders, lead change, and collaborate across departments. Willingness to travel up to 75% for customer, industry, and internal engagements. Why Join Titan America?
At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets while working with high-performing teams across the United States and internationally. We offer a competitive compensation package, including: Annual performance-based bonus Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more) Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success. #J-18808-Ljbffr
Marketing Manager Commercial & Infrastructure Solutions at Titan America. Location: Northern Virginia. Reports to: Senior Vice President of Marketing. About Titan America Titan America LLC (NYSE: TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America delivers innovation, operational excellence, and sustainable solutions across cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures for commercial, industrial, and infrastructure markets. The Opportunity Titan America is seeking a strategic and results-driven Marketing Manager Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role defines and executes strategies to strengthen market positioning, expand brand visibility, and deliver measurable business growth. The Sr. Marketing Manager will collaborate with sales, operations, product management, and technical services to ensure customer-focused, data-driven decision-making, with accountability for market intelligence, customer engagement, and campaign effectiveness. Responsibilities
Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential. Conduct in-depth research on segment ecosystemsincluding competitors, influencers, regulatory developments, and industry trendsto identify risks and opportunities. Build competitive models to inform pricing, positioning, and go-to-market strategies. Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments. Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers. Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits. Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging. Lead digital marketing effortsincluding CRM, website management, email, paid media, and social channelsto align with segment needs. Strengthen Titan Americas brand presence through participation in industry conferences, trade shows, and advocacy bodies. Build and nurture relationships with contractors, architects, engineers, developers, and public sector decision-makers. Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches. Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction. Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives. Drive adoption and visibility of Titan Americas sustainable solutions, particularly lower-carbon and innovative construction materials. Contribute to success metrics such as market share growth, ROI, adoption of sustainable solutions, customer loyalty, and cross-functional collaboration. Qualifications
Bachelors degree in Marketing, Business, Engineering, or Materials Science (MBA preferred). 68 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals. Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets. Proven ability to develop integrated campaigns, conduct market analysis, and deliver measurable growth outcomes. Proficiency in CRM systems, digital marketing platforms, and analytics tools. Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging. Proven ability to influence stakeholders, lead change, and collaborate across departments. Willingness to travel up to 75% for customer, industry, and internal engagements. Why Join Titan America?
At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets while working with high-performing teams across the United States and internationally. We offer a competitive compensation package, including: Annual performance-based bonus Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more) Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success. #J-18808-Ljbffr