TRI Pointe
Overview
Tri Pointe Homes Orlando is seeking an experienced Marketing Manager to join our team. The company values accountability, top performance, and teamwork, and is dedicated to insightful design, superior craftsmanship, and a new standard in homebuilding and customer experience. Position Highlights
As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, creating a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments to meet the Division's sales and customer satisfaction goals. Responsibilities
Deliver on qualified lead goals by the community to achieve the Division net sales plan, given local conversion rates. With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy. Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment. Assess return on marketing investment using available analytics tools and make recommendations. Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers. Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making. Identify key competitors and stay abreast of local marketing activity. Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates. Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities. Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design. Coordinate local PR needs with external resources. Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities. Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools. Capable of confidently presenting and interacting with the Division leadership and the sales team. Ability to develop and guide the direction of the marketing team. Ensures appropriate staffing to meet department needs. Utilizes recruiting and selection tools/processes to build organizational talent. Delegates work according to employee's abilities and skills. Evaluates employee's performance and plans for compensation actions based on that performance. Provides developmental opportunities through identification of internal and external training opportunities. Creates opportunities for employee growth. Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors). Other duties as assigned. Qualifications
Minimum Bachelor's Degree in Marketing or Communications or equivalent required. A minimum of 4 years related Marketing communications/planning experience in a Business-to-Consumer environment. Homebuilding and/or real estate industry experience preferred. Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred. Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS. Understanding of advertising law and ability to apply to the homebuilding industry. Ability to shift between strategic initiatives and tactical responsibilities. Understanding of and demonstrated skill at aligning marketing mix with key messages. Experience establishing and managing a budget. Effective problem solving, data collection, and analysis skills. Excellent understanding of the full marketing mix. Strong oral and written communication skills. Strong analytical skills paired with a creative mind. Team-oriented with the ability to collaborate across functions. Additional information
Tri Pointe Homes is committed to building a diverse and talented team. We are unable to consider applicants who require visa sponsorship for this position due to operational constraints. We are an equal opportunity employer and are committed to fostering an inclusive environment. We comply with applicable privacy laws and provide reasonable accommodations where required. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales
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Tri Pointe Homes Orlando is seeking an experienced Marketing Manager to join our team. The company values accountability, top performance, and teamwork, and is dedicated to insightful design, superior craftsmanship, and a new standard in homebuilding and customer experience. Position Highlights
As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, creating a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments to meet the Division's sales and customer satisfaction goals. Responsibilities
Deliver on qualified lead goals by the community to achieve the Division net sales plan, given local conversion rates. With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy. Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment. Assess return on marketing investment using available analytics tools and make recommendations. Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers. Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making. Identify key competitors and stay abreast of local marketing activity. Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates. Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities. Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design. Coordinate local PR needs with external resources. Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities. Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools. Capable of confidently presenting and interacting with the Division leadership and the sales team. Ability to develop and guide the direction of the marketing team. Ensures appropriate staffing to meet department needs. Utilizes recruiting and selection tools/processes to build organizational talent. Delegates work according to employee's abilities and skills. Evaluates employee's performance and plans for compensation actions based on that performance. Provides developmental opportunities through identification of internal and external training opportunities. Creates opportunities for employee growth. Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors). Other duties as assigned. Qualifications
Minimum Bachelor's Degree in Marketing or Communications or equivalent required. A minimum of 4 years related Marketing communications/planning experience in a Business-to-Consumer environment. Homebuilding and/or real estate industry experience preferred. Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred. Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS. Understanding of advertising law and ability to apply to the homebuilding industry. Ability to shift between strategic initiatives and tactical responsibilities. Understanding of and demonstrated skill at aligning marketing mix with key messages. Experience establishing and managing a budget. Effective problem solving, data collection, and analysis skills. Excellent understanding of the full marketing mix. Strong oral and written communication skills. Strong analytical skills paired with a creative mind. Team-oriented with the ability to collaborate across functions. Additional information
Tri Pointe Homes is committed to building a diverse and talented team. We are unable to consider applicants who require visa sponsorship for this position due to operational constraints. We are an equal opportunity employer and are committed to fostering an inclusive environment. We comply with applicable privacy laws and provide reasonable accommodations where required. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales
#J-18808-Ljbffr