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$72,000.00/yr - $86,400.00/yr A leading beverage company with a broad portfolio of hot and cold drinks enjoyed across North America. Their team works with iconic names in the industry, including the top single-serve coffee brewing system on the continent. We combine innovation, operational excellence, and a strong sense of community to deliver quality at scale. Their culture encourages creativity, development, and collaboration. With a workforce of nearly 30,000 employees, they invest in both our people and our productsensuring every team member has access to tools, training, and resources to thrive and grow within the company. Position Summary: They are seeking an experienced CRM Marketing Leader to oversee the strategy and operations of our direct-to-consumer (DTC) customer engagement efforts. This individual will lead a cross-functional team driving lifecycle marketing across key digital touchpoints, including email, SMS, and mobile push notifications. The focus of this role is on delivering automated, tailored communications that respond to consumer behavior and support business agility. Reporting directly to the Head of Growth Marketing, youll play a vital role in shaping how we engage with consumers across our eCommerce platforms, especially within our subscription and repeat purchase programs. This position is ideal for someone who enjoys combining creative experimentation with data-driven execution. Key Areas of Ownership: Lead a results-oriented CRM marketing team to deploy high-impact messaging that supports retention, revenue generation, and loyalty initiatives. Manage the day-to-day execution of omnichannel campaigns, ensuring they align with business goals and can quickly adapt to market conditions. Design and optimize lifecycle communication flows using behavioral data and purchase signals to increase frequency and customer value. Develop a structured A/B testing framework to refine targeting, messaging, and send cadence for improved performance. Partner with teams across Product, Engineering, Analytics, and Paid Media to expand automation capabilities and deepen CRM insights. Oversee the complete campaign development workflowfrom strategy formulation to creative executionensuring alignment with KPIs and brand consistency. Manage vendor relationships and CRM infrastructure, working with tools like Salesforce Marketing Cloud or similar to ensure functionality, compliance, and advanced feature utilization. Shape the channel investment strategy based on key consumer insights, performance benchmarks, and ROI objectives. Create a culture of continuous improvement by enhancing internal processes, tools, and creative strategies that scale personalization. Stay ahead of CRM trends, technologies, and privacy regulations to keep the brands engagement strategy innovative and effective. Competitive base salary with eligibility for annual performance bonuses. Health benefits including medical, dental, vision, and disability coverage. Paid time off policies, including vacation, sick leave, and parental leave. Retirement savings plan with company matching. Educational and mileage reimbursement programs. Ongoing opportunities for personal and professional growth. What Youll Bring: Bachelor's degree in Marketing, Communications, Business, or a related field. At least 5 years of experience in CRM or retention marketing, preferably within the DTC, eCommerce, or retail sectors. Proven track record of leading marketing teams, with a minimum of 2 years in a managerial role. Hands-on experience with enterprise CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo). Working knowledge of AMPscript, SQL, and HTML for email development and dynamic content. Strong Excel proficiency and comfort with analytics tools like Google Analytics, Power BI, or similar platforms. Project management expertise using tools such as Airtable, Lytho, or related systems. Strong attention to detail and the ability to manage multiple campaigns simultaneously. Flexible and adaptable under pressure; comfortable in a fast-paced, performance-driven environment. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Food and Beverage Services Referrals increase your chances of interviewing at SoTalent by 2x Get notified about new Customer Relationship Management Manager jobs in
Burlington, MA . Client Relationship Manager - Chicago, IL region
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
$72,000.00/yr - $86,400.00/yr A leading beverage company with a broad portfolio of hot and cold drinks enjoyed across North America. Their team works with iconic names in the industry, including the top single-serve coffee brewing system on the continent. We combine innovation, operational excellence, and a strong sense of community to deliver quality at scale. Their culture encourages creativity, development, and collaboration. With a workforce of nearly 30,000 employees, they invest in both our people and our productsensuring every team member has access to tools, training, and resources to thrive and grow within the company. Position Summary: They are seeking an experienced CRM Marketing Leader to oversee the strategy and operations of our direct-to-consumer (DTC) customer engagement efforts. This individual will lead a cross-functional team driving lifecycle marketing across key digital touchpoints, including email, SMS, and mobile push notifications. The focus of this role is on delivering automated, tailored communications that respond to consumer behavior and support business agility. Reporting directly to the Head of Growth Marketing, youll play a vital role in shaping how we engage with consumers across our eCommerce platforms, especially within our subscription and repeat purchase programs. This position is ideal for someone who enjoys combining creative experimentation with data-driven execution. Key Areas of Ownership: Lead a results-oriented CRM marketing team to deploy high-impact messaging that supports retention, revenue generation, and loyalty initiatives. Manage the day-to-day execution of omnichannel campaigns, ensuring they align with business goals and can quickly adapt to market conditions. Design and optimize lifecycle communication flows using behavioral data and purchase signals to increase frequency and customer value. Develop a structured A/B testing framework to refine targeting, messaging, and send cadence for improved performance. Partner with teams across Product, Engineering, Analytics, and Paid Media to expand automation capabilities and deepen CRM insights. Oversee the complete campaign development workflowfrom strategy formulation to creative executionensuring alignment with KPIs and brand consistency. Manage vendor relationships and CRM infrastructure, working with tools like Salesforce Marketing Cloud or similar to ensure functionality, compliance, and advanced feature utilization. Shape the channel investment strategy based on key consumer insights, performance benchmarks, and ROI objectives. Create a culture of continuous improvement by enhancing internal processes, tools, and creative strategies that scale personalization. Stay ahead of CRM trends, technologies, and privacy regulations to keep the brands engagement strategy innovative and effective. Competitive base salary with eligibility for annual performance bonuses. Health benefits including medical, dental, vision, and disability coverage. Paid time off policies, including vacation, sick leave, and parental leave. Retirement savings plan with company matching. Educational and mileage reimbursement programs. Ongoing opportunities for personal and professional growth. What Youll Bring: Bachelor's degree in Marketing, Communications, Business, or a related field. At least 5 years of experience in CRM or retention marketing, preferably within the DTC, eCommerce, or retail sectors. Proven track record of leading marketing teams, with a minimum of 2 years in a managerial role. Hands-on experience with enterprise CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo). Working knowledge of AMPscript, SQL, and HTML for email development and dynamic content. Strong Excel proficiency and comfort with analytics tools like Google Analytics, Power BI, or similar platforms. Project management expertise using tools such as Airtable, Lytho, or related systems. Strong attention to detail and the ability to manage multiple campaigns simultaneously. Flexible and adaptable under pressure; comfortable in a fast-paced, performance-driven environment. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Food and Beverage Services Referrals increase your chances of interviewing at SoTalent by 2x Get notified about new Customer Relationship Management Manager jobs in
Burlington, MA . Client Relationship Manager - Chicago, IL region
Boston, MA $85,773.00-$122,930.00 2 weeks ago ACCOUNT CUSTOMER SERVICE MANAGER (COFFEE SERVICES) WILMINGTON, MA
Wilmington, MA $70,000.00-$75,000.00 5 days ago Customer Success Manager - Unified Factory
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Client Relationship Manager - Life Sciences -Boston, MA
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Manager, Sales Engineering (Customer Success) - LATAM/AMER - Portuguese and/or Spanish Speaking)
Senior Manager, Finance (Customer Success)
Associate Director - CRM and Demand Marketing
Senior Advisor, Digital Marketing | Manager, Digital Strategy
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Strategic Customer Success Manager, Americas
Boston, MA $145,000.00-$165,000.00 14 hours ago Senior Manager - Customer Success (Technical Team)
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr