2D Concept & Marketing Artist (Digital Gaming) Job at Mattel, Inc.and Subsidiari

Overview

Mattel is seeking a versatile 2D Concept & Marketing Artist to create in?game visual concepts and performance?driven marketing assets for our digital gaming products.

Responsibilities

• Develop and iterate 2D art assets (characters, props, environments, UI concepts) aligned with creative briefs.
• Produce thumbnails, mood boards, and polished key?art for external developers and pitch decks.
• Design and optimize marketing creatives (app?store banners, splash screens, social?media ads, UA campaign visuals) for conversion.
• Collaborate with UA managers to create A/B test?ready creatives and iterate based on performance data.
• Work closely with production, participate in brainstorming, sprint planning, and pipeline reviews.
• Maintain deadlines and deliver high?quality assets on time.

Qualifications

• BA/BS in Illustration, Graphic Design, Fine Arts, or equivalent.
• 5+ years as a 2D Concept Artist in game/art pipeline environments.
• 2+ years designing UA or promotional game assets (banners, icons).
• Exceptional digital painting, strong composition, visual storytelling; proficiency from thumbnails to final art.
• Strong proficiency in industry?standard art software (Photoshop, Illustrator, Figma, Unity).
• Strong communicator within cross?disciplinary teams; proactive feedback incorporation.
• Data/marketing?savvy with basic analytics for UA creative insights.
• Exceptional organizational, multitasking, and time?management skills.
• Experience managing a high volume of assets and keeping files clean.
• An enthusiastic, adaptable attitude and eagerness to collaborate in a dynamic environment.
• A portfolio demonstrating concept?art and marketing assets formatted for UA/store use.

Preferred Qualifications

• Experience with IP and maintaining brand fidelity.
• Animation skills for key UA assets.
• Storyboarding or promotional visual storytelling experience.
• Experience working in Unreal.

Mattel is an Equal Opportunity Employer. We welcome applicants of all backgrounds and provide inclusive hiring practices.