Senior Marketing Manager, Marketing Operations Job at Mariana Tek in Atlanta

Senior Marketing Manager, Marketing Operations Job Type: Full-time Department: Marketing Division: XplorPay At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products. Overview Join our Xplor Pay team as a Senior Marketing Manager, Marketing Operations to make a real impact every day. We know that every conversation we have, every code line we write and every interface we design is another opportunity to enrich our customers experiences. Reporting into the VP of Marketing, Payments , you will lead our marketing technology strategy and execution. This role will be central in optimizing our demand generation engine, managing marketing automation platforms and driving performance across paid advertising channels, as well as overseeing execution of all communications. This role also provides a broad range of opportunities for execution and delivery within several facets of marketing. An all-around knowledge of marketing is critical to success and can provide opportunities for advancement within a global SAAS organisation. Responsibilities Own development, implementation, and managing comprehensive brand and communications strategy for Xplor Pay. Lead and execute all internal communications as well as external communications for existing partner and merchant customers, including, but not limited to email notices, statement messages and certified letters. Own and optimize our Pardot instance, ensuring effective lead capture, scoring, nurturing and segmentation. Manage system integrations with Salesforce and other platforms, ensuring clean data flow and accurate attribution. Develop, test, and optimize automated nurture programs, campaigns, and reporting dashboards. Develop strategy and execution of paid media campaigns across channels (LinkedIn, Facebook, Reddit, Google Ads, etc.). Track and analyze the performance of marketing activities, including key metrics (KPIs) like open rates and click through rates for communications and ROI for third party product campaigns. Analyze performance and adjust strategies based on data insights. Lead, mentor, and support a team of marketing professionals, providing guidance and feedback. Collaborate with cross-functional teams (sales, product, and creative) to align marketing efforts with broader company objectives. Identify opportunities for automation and process improvements across the marketing tech stack. Own marketing performance dashboards and deliver actionable insights to senior leadership. Location This position is fully remote within the contiguous 48 United States, provided you have eligible working rights and can collaborate effectively across time zones. Base Salary Range $100,000 $120,000 What would make me a good candidate? Bachelors degree in Marketing, Business, or a related field. 710 years of experience in B2B marketing; experience in the payments industry is a strong advantage. 35+ years of leadership experience, with proven ability to manage teams and drive strategy. Deep expertise in Pardot (Marketing Cloud Account Engagement) and Salesforce integration. Demonstrated success managing paid advertising campaigns with measurable ROI. Strong analytical skills with the ability to interpret marketing performance data to inform decisions. Experience with attribution models, lead scoring, and funnel optimisation. Ability to lead cross-functional initiatives and manage vendor/agency relationships. Excellent organisational, communication, proofreading, and editing skills. High energy, creative, and innovative mindset with strong execution capabilities. Comfortable working in a fast-paced, evolving environment. Strong storytelling and presentation skills, with the ability to simplify complex ideas for varied audiences. Self-starter with the ability to drive projects from concept to execution within a complex organisation. What does it mean to work for Xplor? Our four core values - Make life simple, Build for people, Move with purpose and Create lasting communities - are key to who we are and guide us from how we hire to how we recognise our team members. Perks and Benefits Unparalleled opportunities to learn and accelerated career development A collaborative, team environment with people who truly love what they do 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer Unlimited access to Linked in learning, 10% of your time devoted to growing you and your career, and further support to help you grow Access to mental health support Fully flexible work arrangements How to apply? To start your application with us, please submit your CV and a cover letter and well be in touch as soon as we can. Please include the word "moonshot" at the top of your cover letter so that we know you really took the time to read our job ad. Your contact is Eric Fallon - TA Partner. Good to know To be considered for employment, you must be legally authorized to work in the location (country) you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email. Please note that we do not exclusively rely on artificial intelligence (AI) when making hiring, promotion or any other employment decisions. We dont have any AI tools in place that are capable of making these kinds of hiring decisions for us. EEO Statement Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All information will be kept confidential according to EEO guidelines. Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via the appropriate channel. We make it a priority to respond to each person who applies. #J-18808-Ljbffr