Senior Cybersecurity Product Marketing Manager - Data Security PlatformWashingto

Overview

Senior Cybersecurity Product Marketing Manager - Data Security Platform

About Virtru :

Virtru is a leading data protection provider backed by venture capital firms including Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global. Virtru enables end-to-end encryption for data sharing across platforms such as Google and Microsoft, built on the Trusted Data Format (TDF) open standard. Our mission is to respect data and empower customers to control their data across its lifecycle. We foster an environment that promotes creativity, connection, and professional growth as we work toward advancing data privacy.

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for the Data Security Platform. You will create the playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies. Success means driving sales growth, increasing market awareness, fostering adoption among developer communities, and equipping our sales channels with compelling materials to accelerate the sales cycle. The ideal candidate has cybersecurity domain expertise, enterprise software launch experience, and strong technical aptitude to elevate our presence in the zero trust security landscape.

What You Will Be Doing

• Market Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas (economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors.
• Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions in the cybersecurity landscape. Create tailored messaging for technical audiences, including developers, security engineers, and architects. Collaborate with stakeholders on pricing strategies that align with market expectations and value delivery.
• Commercial Readiness: Serve as a liaison between Product, Sales, and Marketing to ensure seamless product strategy execution. Lead launch readiness for product introductions, support education resources and demand generation programs, assist with pricing and internal systems readiness, and enable Customer Success, Sales, and Channel partners with required education and go-to-market resources.
• Technical Engagement: Drive adoption and engagement within technical communities, especially developer-focused offerings. Create technical content and resources that demonstrate value to highly technical audiences.
• Content Creation: Design and manage ongoing enablement initiatives for Sales and channel partners, deliver training, refine content and demos, and develop thought leadership content to establish Virtru as an authority in data-centric security and zero-trust.
• Assess Competitive Landscape: Monitor and report on competitive landscape, including SWOT, positioning, and pricing analysis of key competitors in enterprise security and data protection markets.

Qualifications

• Cybersecurity Product Marketing Experience: 8+ years of product marketing leadership in enterprise-grade security or data protection solutions with success in B2B/B2G markets.
• Technical-Business Translation: Demonstrated ability to bridge complex security concepts for diverse audiences—from developers and security engineers to CISOs and business stakeholders.
• Technical Security Knowledge: Strong understanding of enterprise security architecture, data protection models, zero trust, and regulatory compliance frameworks (CMMC, GDPR, FedRAMP, HIPAA, ITAR).
• Developer Marketing Experience: Experience developing API/developer-focused marketing strategies, content, and engagement programs.
• Strategic Go-to-Market Leadership: Successful execution of 8+ large-scale software product launches with comprehensive commercialization strategies.
• Competitive Positioning: Ability to create differentiated value propositions and messaging in competitive security markets.
• Sales Enablement Excellence: Experience building technical sales tools such as white papers, battle cards, and product demonstrations.
• Content Creation & Storytelling: Excellent communication across formats (presentations, whitepapers, webinars, technical documentation).
• Analytical Mindset: Data-driven decision-making with experience in pricing strategy and SaaS metrics analysis.
• Competitive Intelligence: Experience monitoring security market trends and conducting competitor analysis.

Additional Preferred Qualifications

• Experience bringing security solutions to market in CIV/DOC-IC and commercial enterprise markets.
• Strong working knowledge of data security market and solutions (including zero trust; DSPM; DLP; data discovery/classification/tagging; identity management).
• Previous SaaS or on-premises platform product marketing experience.
• Strong working knowledge of Google Workspace, M365, SharePoint, and related enterprise collaboration apps.
• International product marketing experience.

Education

Bachelor's Degree in Business, Marketing, Computer Science, or related field or equivalent work experience. Preferred certifications include Pragmatic Marketing or other relevant security credentials.

Virtru Qualities & Perks

We value thinking outside the box, urgency with an action-oriented mindset, collaboration, adaptability to shifting priorities, and asynchronous communication. Perks and benefits emphasize holistic wellbeing and professional growth.

• Remote-First: Flexible location options including work-from-home or DC Headquarters.
• Flexible PTO: 12 federal holidays plus time off to unplug and recharge.
• Learning & Development Stipend: Resources for ongoing learning and growth; internal mobility options.
• Team Celebrations: Social events and opportunities to connect with teammates.
• Employee Assistance & Headspace: Access to mental health resources and support.
• High Flexibility: Time to take care of appointments, errands, or family emergencies.