Senior Product Manager, Programmatic Advertising Job at Fluency in Burlington

Overview

Senior Product Manager, Programmatic Advertising

Team Overview: At Fluency, we focus on scaling digital ad operations and fostering a workplace centered on open communication, inclusivity, and a growth mindset. We aim to reshape the industry while enabling every member to feel pride and perform their best work.

Product Overview: The Fluency platform combines Robotic Process Automation for Advertising with AI into a single hub that supports rapid industry change and scalable digital ad programs. Launch, manage, and optimize custom, local digital advertising campaigns across major channels with efficiency and control, without being limited by technical constraints, resources, or tedious tasks.

Job Summary

The Senior Product Manager is a collaborative, technically proficient product manager with strong business acumen. In this role, you will lead the ongoing development and enhancement of Fluency’s platform, working with Engineering, Sales, Marketing, Learning, and Customer Success to identify opportunities, define strategies, and deliver solutions that provide significant value to clients. A successful Senior Product Manager is the voice of the customer, translating needs into innovative features and enhancements that solve real business problems and drive growth.

Your Role

• Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancements
• Conduct market research to evaluate and prioritize product opportunities aligned with business goals
• Establish and manage best practices for incorporating qualitative user feedback into product development
• Monitor and drive user adoption at the feature level to inform iterative product evolution
• Support development and delivery of weekly and monthly milestones within the quarterly product roadmap
• Contribute to revenue modeling and help define pricing strategies for product offerings
• Lead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external)
• Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructure
• Identify and remove blockers that may delay launches or impede project success
• Collaborate directly with technical leaders to align on product vision and problem-solving approaches
• Provide regular updates to senior leadership on product progress, challenges, and strategic direction
• Foster strong working relationships across the organization, with an emphasis on quality, reliability, and scalable solutions

What We Look For

• 10+ years of product management experience, with a strong emphasis on platforms and systems
• 5+ years of experience with digital advertising products in programmatic environments (e.g., The Trade Desk, Basis, Amazon DSP)
• Solid understanding of software development processes, Agile methodologies, and tools; ability to translate technical requirements and collaborate effectively with engineering teams
• Proven track record of turning customer feedback into high-impact features; experience with customer journey mapping, user personas, and empathy-driven design is a plus
• Strong data analysis skills and a metrics-driven mindset; experience with A/B testing, user analytics, and feedback tools
• Excellent verbal and written communication skills; confident presenting to executives and influencing cross-functional decision-making
• Comfortable navigating ambiguity, thinking critically, and solving complex problems in a fast-paced environment
• Ability to understand and discuss technical concepts while prioritizing and evaluating new opportunities
• Knowledge of data-informed development methodologies and current software development best practices

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.

Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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