Digital Content Specialist Job at the LEGO Group in Boston

Overview

Digital Content Specialist at the LEGO Group. Based in Boston, MA with a hybrid working model (3 days per week in the office).

You will join the Global Ecommerce team focused on making LEGO.com better and more successful, supporting how customers find products and content on the site. You will report to the Director of Ecommerce Content Strategy and Operations and collaborate with teammates around the world.

Core Responsibilities

• Collaborate with the homepage content manager to implement layouts as built to ensure a consistent, high-quality shopper experience across 35 countries and 21 languages.
• Coordinate with our third-party content management agency to facilitate homepage builds and launches, ensuring accuracy and timeliness.
• Maintain and update content reference tools such as the homepage Miro board.
• Verify the accuracy of homepage content tracking.
• Assist in setting up and maintaining internal search rules to support campaigns, product launches, and seasonal promotions.
• Support creation and update of keywords and synonyms and help handle redirects to improve product discovery.
• Supervise homepage and internal search performance reports, providing basic analysis to identify gaps, opportunities, and shopper trends.
• Use internal publishing and search tools (e.g., Constructor, CommerceTools, Contentstack) to support daily operations.
• Partner with team colleagues to support LEGO.com’s overall content strategy.
• Stay curious about ecommerce content and search trends, bringing fresh ideas and perspectives to the team.

Qualifications

• Ecommerce experience preferred, ideally in a global, direct to consumer environment.
• Detail-oriented with strong organizational skills and ability to manage multiple tasks.
• Open, collaborative communication style, with ability to work globally across cultures and time zones.
• Understanding or willingness to learn ecommerce tools like Commercetools, Contentstack, Constructor and Adobe Analytics.
• Excellent written and verbal communication skills with experience engaging stakeholders at all levels.
• Experience with MS Office 365 tools and platforms.

Employment Details

• Hybrid working model
• Location: Boston, MA (based at 1001 Boylston St.)
• Internal title: Digital Content Specialist; Internal level: Professional
• Compensation: varies by responsibilities and market benchmarks; final details communicated upon offer

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, with equal employment opportunity and equal pay. We support children’s rights and wellbeing, drug screening as part of our drug-free workplace policy, and accessibility in our online application process.