Public Relations & Brand Ambassador Manager Job at Tadin Herb & Tea Company in V

Overview

Public Relations & Brand Ambassador Manager — Job Description

About Tadin Herb & Tea Co.

Since 1982, Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy — una taza a la vez.

About the Role

We are seeking a passionate PR & Brand Ambassador Manager to amplify Tadin’s voice, build meaningful media and community relationships, and represent our heritage-driven brand with authenticity and pride. This role blends traditional public relations with cultural ambassadorship — ensuring Tadin is celebrated across press, events, and community gatherings while staying true to our roots.

The PR & Brand Ambassador Manager will be responsible for crafting compelling narratives, driving media coverage, and executing communication strategies that align with our company’s vision and goals.

Key Responsibilities

• Develop and implement PR strategies that elevate Tadin’s visibility in wellness, food & beverage, and culturally relevant media outlets
• Plan and oversee media campaigns, product launches, events, and partnerships
• Media Relations
• Serve as an official Brand Ambassador, representing the company at press events, panels, segments, community gatherings, and influencer collaborations
• Embody and communicate Tadin’s values of familia, wellness, and cultura through speaking engagements and public appearances
• Build and maintain strong relationships with journalists, editors, community leaders and media outlets
• Draft and distribute press releases, media pitches, and company statements
• Manage press inquiries and ensure consistent, authentic brand messaging
• Content & Storytelling
• Craft compelling press releases, media pitches, speeches, and brand stories that highlight our heritage and wellness mission
• Oversee messaging consistency across press, digital, and social channels
• Reputation & Crisis Management
• Monitor media coverage and industry trends to identify opportunities and risks
• Develop and lead communication responses during sensitive or crisis situations when needed
• Community & Cultural Engagement
• Lead storytelling initiatives that celebrate Latino heritage, family rituals, and everyday wellness practices
• Represent Tadin at Hispanic Heritage Month celebrations, community gatherings, and grassroots activations
• Strengthen ties with local organizations and cultural institutions that align with Tadin’s mission
• Engage authentically with key audiences to build loyalty and trust
• Work closely with marketing and leadership teams to align messaging
• Partner with influencers, community leaders, and external agencies to amplify impact
• Analytics & Reporting
• Track PR performance metrics, including media coverage, sentiment, and engagement
• Provide regular reports and recommendations for continuous improvement

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
• 4–6 years of PR, communications, or brand spokesperson experience (CPG, wellness, or food & beverage preferred)
• Strong public speaking and media presence; confident in representing the brand at events and interviews
• Deep understanding of Latino culture, traditions, and community — with an ability to authentically connect across generations.
• Established media and influencer contacts within lifestyle, wellness, and cultural spaces
• Proven track record of organizing successful media events
• Strong interpersonal skills with confidence in representing the brand externally
• Excellent writing, editing, and bilingual storytelling skills (English/Spanish required)
• Strong organizational and project management abilities
• Comfortable managing press, events, and community relationships simultaneously
• Knowledge of PR tools, media databases, and analytics platforms

What We Offer

• Competitive salary and benefits package
• Opportunity to be the voice and face of Tadin’s brand
• Opportunity to shape brand reputation and storytelling
• A collaborative, family-inspired, and mission-driven team culture
• Professional development and career growth opportunities

Seniority level: Mid-Senior level