Black & White Zebra is hiring: Senior SEO Manager (USA) in Tampa

Overview

Be among the first 25 applicants. At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work. We are expanding our SEO footprint across multiple brands and are looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows. In this role, you’ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.

What You’ll Be Doing (Responsibilities)

• Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular audits using tools like Screaming Frog and other advanced platforms, diagnose and resolve issues impacting performance, and develop/implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Collaborate with engineering/development teams to scope, prioritize, and implement technical SEO projects, ensuring requirements are translated effectively into development work.
• Content & Authority Building: Maintain and evolve keyword research in Ahrefs, keep keyword lists up to date with new opportunities, competitive insights, and high-value opportunities. Partner with Managing Editors, Editors, and Director of Content & SEO to identify opportunities, conduct gap analyses, and optimize existing content for search visibility, engagement, and lead generation. Support the Digital PR team in prioritizing backlink opportunities and tracking link-building initiatives tied to content clusters.
• Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools; provide clear cause/effect analyses of ranking and traffic changes. Identify growth opportunities, forecast impact, and deliver actionable insights. Develop and run SEO testing initiatives—from ideation to implementation and measurement of results and impact.
• AI & Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to improve efficiency, expand scope, and drive better results through scalable SEO systems and processes.
• Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives that align with business goals. Serve as the internal subject matter expert on SEO, partnering with the Director of Content & SEO to guide strategy and influence decision-making.

How Your Success Will Be Measured

• Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across priority content clusters and business-critical topics.
• Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture.
• Authority & content optimization: Increased visibility and engagement for optimized content, with measurable growth in high-quality backlinks and domain authority.
• Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency and enable SEO execution at scale.

Your Skillset Includes

• SEO leadership: 5+ years of hands-on SEO experience with a track record of driving measurable organic growth in competitive markets.
• Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture.
• Operationalizing SEO frameworks across multiple websites (e.g., scalable internal linking strategy, templated content structures).
• Tool fluency: Advanced use of WordPress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio. Proficiency in Excel/Google Sheets for advanced data analysis and reporting.
• Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying content gaps and authority-building opportunities.
• AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact.
• Testing & Experimentation: Experience designing and running SEO experiments, using data to refine strategy and drive improvements, especially in emerging SERP elements like AI Overviews.
• Analytical mindset: Skilled in surfacing insights, connecting cause-and-effect trends, and communicating them clearly to stakeholders.
• Collaborative communicator: Strong cross-functional influence and ability to align diverse teams around SEO priorities.

Nice to Haves

• Experience in B2B SaaS SEO or other highly competitive, complex industries.
• Experience using AirTable for managing the full lifecycle of a piece of organic content.
• Experience with programming languages such as JavaScript to scale SEO automations, data analysis, and workflow integrations.
• Knowledge of server-side SEO factors, such as log file analysis and technical collaboration with developers.
• Active participation in the SEO community through writing, speaking, or sharing thought leadership.

Salary

This full-time position is available as a remote role. The role offers an annual base salary in the range of $80,000 to $100,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the US and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C., Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We started in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We have an impact-driven environment that combines startup agility with agency creativity and the diversity of a global company.

We’ve ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager. We’re listed among Canada\'s Top Small & Medium Employers and Best Employers in BC. Our growth is driven by a commitment to our mission: in a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team loves working at BWZ!

Diversity, Equity and Inclusion

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran status (including protected veterans, as required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun.