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Position Title: Senior Private Client Outreach & Marketing Lead
Job Summary: We havemultiple openingsin the Private Client/Private Pay Division and are seeking dynamic professionalsto join our team: Marketing Leadwith10+ years of proven sales leadershipexperience who willdrive and oversee marketing effortsfor the entire Private Pay Division. In these roles, you will cultivate high-value referral relationships with elder law attorneys, financial advisors, geriatric care managers, boutique rehabilitation centers, hospital discharge planners, and private practice clinicians. You will be responsible for increasing brand awareness, identifying new business opportunities, and generating referrals that convert into private pay cases. Your ability to build trust and communicate the unique value of our premium services will be essential to your success.
Responsibilities: Referral Generation: Actively develop a pipeline of qualified private pay referrals by nurturing relationships with affluent families and their trusted advisors. Market Expansion: Identify and pursue new referral channels within high-net-worth communities, including luxury senior living, concierge medical practices, private fiduciaries, estate planning networks, and more. Value Proposition Communication: Demonstrate a deep understanding of our premium service offerings, articulating our concierge approach and Points of Difference (PODs) to differentiate from traditional home care and telehealth providers. Relationship Building: Build meaningful, ongoing relationships with professional referral sources through consistent outreach, thoughtful follow-up, and personalized engagement. Event Representation: Host and attend events, private workshops, networking meetings, and client-facing seminars to showcase our offerings. CRM Management: Maintain meticulous records of interactions and referral source development using Salesforce, ensuring timely updates and follow-through. Collaboration: Partner with the Private Client intake team and care coordination team to ensure a smooth transition from lead to service start. Market Intelligence: Monitor industry trends, competitor positioning, and referral source feedback to refine outreach strategies and improve performance. White-Glove Engagement: Serve as a brand ambassador who embodies discretion, professionalism, and hospitality in every interaction.
Qualifications
For Senior Outreach & Marketing Lead (10+ Years Experience): Bachelors degree required; advanced degree preferred. 10+ years of proven sales leadership and strategic marketing experience, preferably in private healthcare or related industries. Demonstrated track record of building and leading high-performing outreach teams. Expertise in developing division-wide marketing strategies and overseeing execution. For All Roles: Fluency in Spanish is a plus, not a requirement. Proficiency in Salesforce or similar CRM software. Self-starter with the ability to manage time and priorities independently. Must have a valid drivers license and reliable transportation for regular fieldwork.
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Job Summary: We havemultiple openingsin the Private Client/Private Pay Division and are seeking dynamic professionalsto join our team: Marketing Leadwith10+ years of proven sales leadershipexperience who willdrive and oversee marketing effortsfor the entire Private Pay Division. In these roles, you will cultivate high-value referral relationships with elder law attorneys, financial advisors, geriatric care managers, boutique rehabilitation centers, hospital discharge planners, and private practice clinicians. You will be responsible for increasing brand awareness, identifying new business opportunities, and generating referrals that convert into private pay cases. Your ability to build trust and communicate the unique value of our premium services will be essential to your success.
Responsibilities: Referral Generation: Actively develop a pipeline of qualified private pay referrals by nurturing relationships with affluent families and their trusted advisors. Market Expansion: Identify and pursue new referral channels within high-net-worth communities, including luxury senior living, concierge medical practices, private fiduciaries, estate planning networks, and more. Value Proposition Communication: Demonstrate a deep understanding of our premium service offerings, articulating our concierge approach and Points of Difference (PODs) to differentiate from traditional home care and telehealth providers. Relationship Building: Build meaningful, ongoing relationships with professional referral sources through consistent outreach, thoughtful follow-up, and personalized engagement. Event Representation: Host and attend events, private workshops, networking meetings, and client-facing seminars to showcase our offerings. CRM Management: Maintain meticulous records of interactions and referral source development using Salesforce, ensuring timely updates and follow-through. Collaboration: Partner with the Private Client intake team and care coordination team to ensure a smooth transition from lead to service start. Market Intelligence: Monitor industry trends, competitor positioning, and referral source feedback to refine outreach strategies and improve performance. White-Glove Engagement: Serve as a brand ambassador who embodies discretion, professionalism, and hospitality in every interaction.
Qualifications
For Senior Outreach & Marketing Lead (10+ Years Experience): Bachelors degree required; advanced degree preferred. 10+ years of proven sales leadership and strategic marketing experience, preferably in private healthcare or related industries. Demonstrated track record of building and leading high-performing outreach teams. Expertise in developing division-wide marketing strategies and overseeing execution. For All Roles: Fluency in Spanish is a plus, not a requirement. Proficiency in Salesforce or similar CRM software. Self-starter with the ability to manage time and priorities independently. Must have a valid drivers license and reliable transportation for regular fieldwork.
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