SELF Financial LLC
Overview
Join to apply for the
Lifecycle Marketing Manager
role at
Self Financial, Inc. Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. We are looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve. We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Role Overview Were seeking a Lifecycle Marketing Manager to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across cross-functional teams. What Youll Do
Lifecycle Strategy & Planning Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement. Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements). Campaign Execution & Optimization Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring segmentation, timing, and personalization. Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes. Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly. Segmentation & Personalization Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders). Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging. Cross-Functional Collaboration Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards). Sync with Growth and Paid teams to ensure cohesive omnichannel experiences. Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence. Documentation & Governance Maintain a Test Library of hypotheses, variants, and results to drive knowledge sharing. Present learnings and recommendations to senior leadership in regular retrospectives. What Were Looking For
3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift) for creating complex canvases and engagement strategies Deep understanding of email, push, SMS, and in-app best practicesdeliverability, content design, and channel mix Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing Experience in financial services or fintech preferred Proven track record optimizing payment lifecycle flowsfrom reminders through collectionsplus credit card utilization and credit-line increase messaging Strong project management skills, juggling multiple concurrent campaigns and priorities Excellent communication & storytellingable to translate metrics into clear narratives and recommendations Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight Why Youll Love Working Here
Mission-driven: Help millions improve their financial health High impact: Youll own critical revenue-driving flows Autonomy & growth: As an IC leader, your ideas become reality fast Collaborative culture: Work with smart, mission-oriented teammates across Product, Growth, and Analytics Base salary range: $81,000-108,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons Benefits And Perks Company equity in the form of Stock Options Performance-based bonuses Generous employer-paid health, vision and dental insurance coverage Flexible vacation policy Educational assistance Free gym membership Casual dress code Team building events and activities Remote work arrangements/ flexible work schedule Paid parental leave Self Financial requires all employees hired to successfully pass a background check. We are an Equal Opportunity Employer. At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Referrals increase your chances of interviewing at Self Financial, Inc. by 2x Get notified about new Marketing Manager jobs in
Austin, TX . #J-18808-Ljbffr
Join to apply for the
Lifecycle Marketing Manager
role at
Self Financial, Inc. Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. We are looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve. We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Role Overview Were seeking a Lifecycle Marketing Manager to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across cross-functional teams. What Youll Do
Lifecycle Strategy & Planning Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement. Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements). Campaign Execution & Optimization Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring segmentation, timing, and personalization. Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes. Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly. Segmentation & Personalization Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders). Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging. Cross-Functional Collaboration Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards). Sync with Growth and Paid teams to ensure cohesive omnichannel experiences. Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence. Documentation & Governance Maintain a Test Library of hypotheses, variants, and results to drive knowledge sharing. Present learnings and recommendations to senior leadership in regular retrospectives. What Were Looking For
3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift) for creating complex canvases and engagement strategies Deep understanding of email, push, SMS, and in-app best practicesdeliverability, content design, and channel mix Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing Experience in financial services or fintech preferred Proven track record optimizing payment lifecycle flowsfrom reminders through collectionsplus credit card utilization and credit-line increase messaging Strong project management skills, juggling multiple concurrent campaigns and priorities Excellent communication & storytellingable to translate metrics into clear narratives and recommendations Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight Why Youll Love Working Here
Mission-driven: Help millions improve their financial health High impact: Youll own critical revenue-driving flows Autonomy & growth: As an IC leader, your ideas become reality fast Collaborative culture: Work with smart, mission-oriented teammates across Product, Growth, and Analytics Base salary range: $81,000-108,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons Benefits And Perks Company equity in the form of Stock Options Performance-based bonuses Generous employer-paid health, vision and dental insurance coverage Flexible vacation policy Educational assistance Free gym membership Casual dress code Team building events and activities Remote work arrangements/ flexible work schedule Paid parental leave Self Financial requires all employees hired to successfully pass a background check. We are an Equal Opportunity Employer. At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Referrals increase your chances of interviewing at Self Financial, Inc. by 2x Get notified about new Marketing Manager jobs in
Austin, TX . #J-18808-Ljbffr