Alarm.com
Position Overview
Alarm.com
is seeking a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this pivotal role, you will leverage your expertise in web content management, search engine optimization, and A/B testing to drive impactful digital marketing strategies. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and is adept at managing multiple projects with competing priorities while delivering exceptional results. Responsibilities Web Content Management: Update and manage web content using CMS tools (e.g., WordPress, Craft); create, edit, and optimize content for web pages in alignment with brand guidelines and SEO best practices; collaborate with the marketing team to plan and implement content calendars; design and execute A/B optimization tests to improve marketing strategies, landing pages, and user experiences; monitor and analyze content performance metrics and provide actionable insights to drive continuous improvement and higher conversion rates; utilize Google Analytics to track and report on site performance. SEO Programs: Conduct keyword research and implement on-page and off-page SEO strategies; perform ongoing keyword discovery and expansion; optimize website content and structure to improve visibility in AI-driven search results; utilize SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance. Email Marketing: Collaborate with the team to develop and implement targeted email marketing campaigns; monitor and analyze email campaign performance metrics, providing insights to optimize future campaigns and improve engagement rates; perform other duties as assigned.
Requirements
3+ years of experience in digital marketing, SEO, and content management. Hands-on experience with SEO tools and A/B testing platforms. Excellent written and verbal communication skills. Certifications in Google Analytics (Preferred). Experience with project management tools like JIRA and Confluence.
Nice to Have
Knowledge of AI algorithms and tools to enhance search engine rankings. Email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies.
Other : Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time. Why Work for Alarm.com? Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers. Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. Gain well rounded experience: A dynamic environment where you will work with executives and develop expertise across multiple areas of the business. Focus on fun: We value team culture with events and activities. Collaboration in person: Our employees work from the office several days a week.
Company Info : Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. Were innovating in AI, video analytics, facial recognition, machine learning, energy analytics, and more. For more information, please visit
www.alarm.com . Company Benefits : Alarm.com offers competitive pay and benefits including medical plan options, an HSA with company contribution, a 401(k) with employer match, paid holidays, wellness time, vacation, maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources, and a casual dress code. Equal Opportunity Employer : Alarm.com is an Equal Opportunity Employer. We collect information that identifies you for HR and recruiting purposes and may retain data as part of our recruitment processes in compliance with applicable laws and Company policies. #J-18808-Ljbffr
Alarm.com
is seeking a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this pivotal role, you will leverage your expertise in web content management, search engine optimization, and A/B testing to drive impactful digital marketing strategies. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and is adept at managing multiple projects with competing priorities while delivering exceptional results. Responsibilities Web Content Management: Update and manage web content using CMS tools (e.g., WordPress, Craft); create, edit, and optimize content for web pages in alignment with brand guidelines and SEO best practices; collaborate with the marketing team to plan and implement content calendars; design and execute A/B optimization tests to improve marketing strategies, landing pages, and user experiences; monitor and analyze content performance metrics and provide actionable insights to drive continuous improvement and higher conversion rates; utilize Google Analytics to track and report on site performance. SEO Programs: Conduct keyword research and implement on-page and off-page SEO strategies; perform ongoing keyword discovery and expansion; optimize website content and structure to improve visibility in AI-driven search results; utilize SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance. Email Marketing: Collaborate with the team to develop and implement targeted email marketing campaigns; monitor and analyze email campaign performance metrics, providing insights to optimize future campaigns and improve engagement rates; perform other duties as assigned.
Requirements
3+ years of experience in digital marketing, SEO, and content management. Hands-on experience with SEO tools and A/B testing platforms. Excellent written and verbal communication skills. Certifications in Google Analytics (Preferred). Experience with project management tools like JIRA and Confluence.
Nice to Have
Knowledge of AI algorithms and tools to enhance search engine rankings. Email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies.
Other : Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time. Why Work for Alarm.com? Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers. Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. Gain well rounded experience: A dynamic environment where you will work with executives and develop expertise across multiple areas of the business. Focus on fun: We value team culture with events and activities. Collaboration in person: Our employees work from the office several days a week.
Company Info : Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. Were innovating in AI, video analytics, facial recognition, machine learning, energy analytics, and more. For more information, please visit
www.alarm.com . Company Benefits : Alarm.com offers competitive pay and benefits including medical plan options, an HSA with company contribution, a 401(k) with employer match, paid holidays, wellness time, vacation, maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources, and a casual dress code. Equal Opportunity Employer : Alarm.com is an Equal Opportunity Employer. We collect information that identifies you for HR and recruiting purposes and may retain data as part of our recruitment processes in compliance with applicable laws and Company policies. #J-18808-Ljbffr