TikTok Creator BD & Community Manager Job at OXYENERGY in Costa Mesa

Global Talent Acquisition @OXYENERGY

Job Title: TikTok Creator BD & Community Manager

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. 1. Creator Acquisition & Relationship Management

   • Identify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content output
   • Manage commission-based and paid collaborations with creators across tiers (L0L6), ensuring consistent video output and increasing conversion rates per creator
   • Track and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partners
   • Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) content
   • Proactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator events
   
   

2. 2. Creator Community Building & Activation

   • Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume
   • Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
   • Improve creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaigns
   • Facilitate peer learning and cross-promotion among creators to enhance average GMV per active community member
   • Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration
   
   
   
   

3. 3. Agency, MCN & Affiliate Platform Partnerships

   • Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources
   • Execute and measure short-link/attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)
   • Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarter
   • Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift
   
   
   
   

Qualifications

Must-Have

• Min. 2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programs
• Strong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimization
• Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
• Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
• Strong communication skills for cross-functional coordination (content, product, performance, agency) and external creator management

Nice-to-Have

• Skilled in Spanish
• Prior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communities
• Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
• Background in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Business Development, and Sales

Industries

• Retail Health and Personal Care Products

Location and compensation details are provided in the posting. This description reflects the responsibilities, qualifications, and expectations for the TikTok Creator BD & Community Manager role at OXYENERGY.

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