B2B Marketing Specialist
Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's insights, expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
We're looking for a B2B Marketing Specialist to join our Global Technology Sales (GTS) Marketing team focused on the Americas Large Enterprise region. This role will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement and pipeline progression for new business and account expansion.
What you'll do:
- Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline
- Develop and execute Sales enablement programs to progress pipeline
- Support regional sales programs and events while managing sales inquiries
- Assist with the development and execution of global role-based campaigns
- Write content and messaging for campaign briefs, sales enablement, and organic channels including email, SEO, and social media
- Own content and campaigns across social media platforms to drive engagement and grow social following
- Collaborate with Centers of Excellence, Program Managers, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs
- Report on lead activity to support pipeline progression and campaign reporting and analysis
- Project-manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI tools
What you'll need:
- Bachelor's degree required (Marketing or Communications preferred)
- 1-3 years experience working within Marketing or Digital Marketing; prefer large or global company experience
- Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.
- Detail-oriented, with strong follow-through skills
- Strong project management, communication, analytical, and stakeholder management skills.
- Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment
- Proficient with MS Office (Excel and PowerPoint); Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics), Google Workspace, SharePoint, and Adobe Express preferred.
- Excellent English written and verbal communication skills.
What you will get:
- Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!
- Collaborative, team-oriented culture that embraces diversity
- Professional development and unlimited growth opportunities