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BBDO MW

Programmatic Media Supervisor Job at BBDO MW in Minneapolis

BBDO MW, Minneapolis, MN, US, 55400

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Overview

Programmatic Media Supervisor hybrid role in Minneapolis; in the office 3 days a week. The base pay range is $70,000.00/yr - $80,000.00/yr. Compensation will be determined based on skills and experience.

BBDO has been in the big idea business for over a century and is one of the most awarded advertising agencies in the world. We create work that changes user behavior, tells a brands story across all channels and media, and is an economic multiplier for our clients' businesses. We uniquely combine world-class creative with content production agility and real-time analytics.

At posting time, the base salary for this position ranges from $70,000 to $80,000. In addition to base salary, a comprehensive benefits package and hybrid work environment are provided.

Responsibilities
  • Lead strategy across programmatic platforms
    • Build & optimize campaigns across programmatic, display, CTV, streaming audio, and paid social platforms.
    • Drive performance using digital audience insights, platform sizing, targeting recommendations, pricing, and other landscape inputs.
    • Provide strategic leadership and facilitate setup of private marketplace deals.
  • Programmatic buying & QA
    • Manage budgets and deliver clear, data-driven reporting that informs strategy and elevates results.
    • Monitor campaign performance and perform real-time optimizations to improve ROAS, CPA, reach, and conversions.
    • Test new tactics, creative, and platforms to maximize performance; lead strategy and buying discussions with DSP partners.
  • Thought leadership
    • Provide campaign insights to clients and create Point of View documents on digital media landscape and best practices.
    • Schedule and attend media representative meetings.
Qualifications
  • 2+ years hands-on programmatic media buying, planning, and reporting required.
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook.
  • Hands-on experience with The Trade Desk and DV360.
  • Familiarity with Meta, TikTok, Google, and YouTube is a plus.
  • Experience across brand-building and performance/direct response campaigns.
  • Understanding of data governance and its applications for building digital media campaigns.
  • Experience with tools such as MRI Simmons, MediaRadar, ComScore, Google Analytics, Campaign Manager 360, etc.| a plus.
  • Track record of managing budgets and achieving performance goals; strong analytical skills to translate insights into action.
  • Ability to collaborate, prioritize effectively, and work with limited supervision.
  • Adaptability, accountability, and a passion for results.
Details
  • Employment type: Full-time
  • Seniority level: Mid-Senior level
  • Location: Minneapolis, MN (hybrid: in the office 3 days/week)

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