Figs
Senior Manager, Marketing (B2B) New Santa Monica, CA
Figs, Santa Monica, California, United States, 90403
Overview FREE SHIPPING FOR $50+ ORDERS AND FREE RETURNS
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. At FIGS, we celebrate, empower, and serve those who serve others. With TEAMS, we’re bringing that same mission to entire healthcare institutions outfitting hospitals, clinics, schools, and healthcare systems with the scrubs they deserve. We're looking for a Senior Marketing Manager to build and drive TEAMS marketing strategy from the ground up. This role is perfect for a B2B marketer who knows how to move fast, think full-funnel, and operate in a cross-functional, high-growth environment. It's a chance to build FIGS’ institutional marketing engine from the ground up. You’ll architect the strategy, execute the campaigns, and bring FIGS’ brand voice into a whole new arena. What You’ll Do:
Build Demand, Not Just Noise:
Design and launch integrated campaigns that drive real pipeline; spanning digital, field, lifecycle, and sales-enablement levers.. Create Tools That Sell:
Case studies, one-pagers, email nurture flows, tradeshow collateral, and customer decks. (You’ll also have a junior designer to partner with.) Make Tradeshows Revenue-Driving Machines:
Partner with our Brand Experiences team to ensure we’re showing up at the right shows and conferences, with the right presence. Then working to close deals. Fuel Growth Across Paid & Owned Channel:
Support planning and execution across email, social, and paid media. Ensuring every touchpoint drives awareness and conversion for TEAMS. Be the Bridge:
Work closely with FIGS’ Brand Marketing, Growth Marketing, Creative, Brand Experiences, Ecomm, Sales, CX, and Product teams to ensure brand consistency while tailoring for institutional decision makers. Turn Data Into Action:
Track and analyze campaign performance, lead flow, and sales feedback. Share learnings, iterate quickly, and double down on what works. Qualifications:
4-7 years of B2B marketing experience, ideally in high-growth or startup environments. Track record of launching multi-channel campaigns that drive qualified leads. Experience supporting sales teams and building assets that accelerate deals. Comfort with tools like
HubSpot ,
GA4 ,
Slack ,
Airtable ,
LinkedIn Ads , and
Canva . Familiarity with tradeshow and conference strategy, budgeting, and post-event lead capture. Bonus: Experience in healthcare, SaaS, or vertical-specific field marketing. About You:
Strategic and scrappy.
You can build the plan and roll up your sleeves to get it done. Fluent in B2B.
You understand buyer journeys, lead funnels, and what sales teams actually need. A connector . You can speak “brand” and “revenue” in the same sentence and get cross-functional teams aligned. Customer-obsessed.
You think in ICPs, pain points, and problem-solving—not just content volume. Curious and decisive.
You ask smart questions, listen hard, and move quickly with clarity. Why This Role Rocks:
You get to build B2B marketing from the ground up at a beloved brand. You’ll work directly with GTM, creative, and product teams to drive measurable impact. You’ll be part of a mission-led org that’s redefining healthcare apparel. Let’s show the world what TEAMS can do. Compensation and Benefits
Base salary range: $135,000 – $165,000, with actual base determined by skills, qualifications, and experience. Equity: Eligibility to participate in stock programs; FIGS Employee Stock Purchase Plan available. Annual bonus: Eligible to participate in the FIGS annual bonus program. Comprehensive benefits package including medical, dental, and vision coverage; wellness programs; life and disability insurance; 401(k) with company match; generous paid time off; parental leave; and additional perks listed by FIGS. Other benefits and discounts, including product discounts for employees and family/friends. A little bit about us… FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand. Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world. EEO Notice:
FIGS considers all Qualified Applicants, including those with Criminal Histories, for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and related regulations. Public disclosures and privacy: For information about how we process information in connection with your application, view our Employee & Applicant Privacy Policy linked in the footer below. Disclosures: This description summarizes the role and may be updated as needed.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. At FIGS, we celebrate, empower, and serve those who serve others. With TEAMS, we’re bringing that same mission to entire healthcare institutions outfitting hospitals, clinics, schools, and healthcare systems with the scrubs they deserve. We're looking for a Senior Marketing Manager to build and drive TEAMS marketing strategy from the ground up. This role is perfect for a B2B marketer who knows how to move fast, think full-funnel, and operate in a cross-functional, high-growth environment. It's a chance to build FIGS’ institutional marketing engine from the ground up. You’ll architect the strategy, execute the campaigns, and bring FIGS’ brand voice into a whole new arena. What You’ll Do:
Build Demand, Not Just Noise:
Design and launch integrated campaigns that drive real pipeline; spanning digital, field, lifecycle, and sales-enablement levers.. Create Tools That Sell:
Case studies, one-pagers, email nurture flows, tradeshow collateral, and customer decks. (You’ll also have a junior designer to partner with.) Make Tradeshows Revenue-Driving Machines:
Partner with our Brand Experiences team to ensure we’re showing up at the right shows and conferences, with the right presence. Then working to close deals. Fuel Growth Across Paid & Owned Channel:
Support planning and execution across email, social, and paid media. Ensuring every touchpoint drives awareness and conversion for TEAMS. Be the Bridge:
Work closely with FIGS’ Brand Marketing, Growth Marketing, Creative, Brand Experiences, Ecomm, Sales, CX, and Product teams to ensure brand consistency while tailoring for institutional decision makers. Turn Data Into Action:
Track and analyze campaign performance, lead flow, and sales feedback. Share learnings, iterate quickly, and double down on what works. Qualifications:
4-7 years of B2B marketing experience, ideally in high-growth or startup environments. Track record of launching multi-channel campaigns that drive qualified leads. Experience supporting sales teams and building assets that accelerate deals. Comfort with tools like
HubSpot ,
GA4 ,
Slack ,
Airtable ,
LinkedIn Ads , and
Canva . Familiarity with tradeshow and conference strategy, budgeting, and post-event lead capture. Bonus: Experience in healthcare, SaaS, or vertical-specific field marketing. About You:
Strategic and scrappy.
You can build the plan and roll up your sleeves to get it done. Fluent in B2B.
You understand buyer journeys, lead funnels, and what sales teams actually need. A connector . You can speak “brand” and “revenue” in the same sentence and get cross-functional teams aligned. Customer-obsessed.
You think in ICPs, pain points, and problem-solving—not just content volume. Curious and decisive.
You ask smart questions, listen hard, and move quickly with clarity. Why This Role Rocks:
You get to build B2B marketing from the ground up at a beloved brand. You’ll work directly with GTM, creative, and product teams to drive measurable impact. You’ll be part of a mission-led org that’s redefining healthcare apparel. Let’s show the world what TEAMS can do. Compensation and Benefits
Base salary range: $135,000 – $165,000, with actual base determined by skills, qualifications, and experience. Equity: Eligibility to participate in stock programs; FIGS Employee Stock Purchase Plan available. Annual bonus: Eligible to participate in the FIGS annual bonus program. Comprehensive benefits package including medical, dental, and vision coverage; wellness programs; life and disability insurance; 401(k) with company match; generous paid time off; parental leave; and additional perks listed by FIGS. Other benefits and discounts, including product discounts for employees and family/friends. A little bit about us… FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand. Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world. EEO Notice:
FIGS considers all Qualified Applicants, including those with Criminal Histories, for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and related regulations. Public disclosures and privacy: For information about how we process information in connection with your application, view our Employee & Applicant Privacy Policy linked in the footer below. Disclosures: This description summarizes the role and may be updated as needed.
#J-18808-Ljbffr