Otsuka America Pharmaceutical Inc.
Senior Product Manager, HCP Marketing, ADHD
Otsuka America Pharmaceutical Inc., Lansing, Michigan, United States, 48900
Job Description
Job Description: Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.
Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget.
Help develop and deliver a clear communication and implementation plan for all tactics.
Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.
Qualifications: Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives.
Strong leadership skills are necessary to lead/contribute to overall successful execution of key deliverables.
Experience working with cross-functional teams; e.g., Medical, Sales, Learning and Development/Sales Training, and Operations is highly preferred. Experience managing a creative agency in the pharmaceutical / healthcare space and working with review committees (med/legal/regulatory) is required. - Managing agencies for tactical planning, content development and deployment from conception to execution and evaluation
Ensuring med ed strategy is aligned with brand strategic imperatives and determining appropriate tactical mix that is impactful, compliant, and within budget
Managing the speaker bureau including annual member identification, building and maintaining relationships with key opinion leaders, and collaborating with Stakeholder management
Working closely with Sales Operations team to ensure contracting, budget, scheduling of programming, payments, etc. are seamless
Managing Congress (booth & advertising) and establishing presence at key meetings including booth design, deployment, traffic drivers, staff training, etc to drive generate new product awareness.
Manage media partner to ensure optimal roll-out of media plan and regularly assess performance for optimization against KPIs
Ability maintain projects to launch critical milestones and deadlines
Required: B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into supportive and impactful tactics
Proven agency management skills (for example,, managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to effectively and efficiently drive performance across a matrix team
Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}
Strong written and oral communication skills as well as good presentation skills
Excellent attention to detail
Preferred: Experience/knowledge of CNS marketplace
Launch experience
MBA and/or advanced degree in marketing
Competencies Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication -
Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative. Compensation:
Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity. The range shown represents typical pay for individuals in the United States; actual pay is determined by experience, skills, and internal criteria. This information is provided in accordance with state and local laws. Application Deadline:
This will be posted for a minimum of 5 business days. Company benefits:
Comprehensive medical, dental, vision, prescription drug coverage, life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs, among others. Note:
Otsuka is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. Reasonable accommodations available upon request. Accommodation requests: EEAccommodations@otsuka-us.com Disclaimer:
This job description describes the general nature and level of work performed. Otsuka reserves the right to amend responsibilities to meet business needs.
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Job Description: Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.
Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget.
Help develop and deliver a clear communication and implementation plan for all tactics.
Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.
Qualifications: Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives.
Strong leadership skills are necessary to lead/contribute to overall successful execution of key deliverables.
Experience working with cross-functional teams; e.g., Medical, Sales, Learning and Development/Sales Training, and Operations is highly preferred. Experience managing a creative agency in the pharmaceutical / healthcare space and working with review committees (med/legal/regulatory) is required. - Managing agencies for tactical planning, content development and deployment from conception to execution and evaluation
Ensuring med ed strategy is aligned with brand strategic imperatives and determining appropriate tactical mix that is impactful, compliant, and within budget
Managing the speaker bureau including annual member identification, building and maintaining relationships with key opinion leaders, and collaborating with Stakeholder management
Working closely with Sales Operations team to ensure contracting, budget, scheduling of programming, payments, etc. are seamless
Managing Congress (booth & advertising) and establishing presence at key meetings including booth design, deployment, traffic drivers, staff training, etc to drive generate new product awareness.
Manage media partner to ensure optimal roll-out of media plan and regularly assess performance for optimization against KPIs
Ability maintain projects to launch critical milestones and deadlines
Required: B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into supportive and impactful tactics
Proven agency management skills (for example,, managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to effectively and efficiently drive performance across a matrix team
Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}
Strong written and oral communication skills as well as good presentation skills
Excellent attention to detail
Preferred: Experience/knowledge of CNS marketplace
Launch experience
MBA and/or advanced degree in marketing
Competencies Accountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business. Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders. Impactful Communication -
Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. Respectful Collaboration -
Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals. Empowered Development -
Play an active role in professional development as a business imperative. Compensation:
Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity. The range shown represents typical pay for individuals in the United States; actual pay is determined by experience, skills, and internal criteria. This information is provided in accordance with state and local laws. Application Deadline:
This will be posted for a minimum of 5 business days. Company benefits:
Comprehensive medical, dental, vision, prescription drug coverage, life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs, among others. Note:
Otsuka is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. Reasonable accommodations available upon request. Accommodation requests: EEAccommodations@otsuka-us.com Disclaimer:
This job description describes the general nature and level of work performed. Otsuka reserves the right to amend responsibilities to meet business needs.
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