Confidential
Associate Vice President, Product Marketing Acquisition
Confidential, Dallas, Texas, United States, 75215
Overview
Associate Vice President, Product Marketing Acquisition — The Company is in search of an AVP of Product Marketing - Acquisition to spearhead the growth marketing strategy for its next-generation streaming products. This pivotal role is focused on driving subscriber growth, revenue optimization, and market expansion, particularly for genre-based and customizable subscription packs aimed at younger audiences. The successful candidate will be responsible for the end-to-end acquisition strategy, leading a cross-functional team, and shaping the company's go-to-market strategy for its digital offerings. Key responsibilities include architecting high-performance marketing plans, leading omni-channel campaigns, developing segmentation strategies, and establishing executive-level KPIs. The role demands a strategic and performance-driven individual with a proven track record in marketing strategy for subscription-based businesses, a deep understanding of audience segmentation, and a strong analytical, data-driven approach to growth.
Responsibilities
Own and drive the end-to-end acquisition strategy for next-generation streaming products.
Architect high-performance marketing plans and lead omni-channel campaigns.
Develop audience segmentation strategies and establish executive-level KPIs.
Lead a cross-functional team and shape the go-to-market strategy for digital offerings.
Qualifications
Minimum 15 years of experience in marketing, growth, or acquisition roles, with at least 8 years in senior executive leadership.
Strong background in marketing strategy for subscription-based businesses, particularly within streaming, SVOD, or digital media sectors.
Proven ability to launch and scale products for younger, digitally native audiences.
Exceptional leadership, stakeholder management, and executive communication skills.
Established network within the streaming, media, and technology ecosystem.
Data-driven, test-and-learn approach to growth and a passion for content, streaming, and consumer entertainment.
MBA or advanced degree preferred.
Travel: Less than 10% of time.
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Responsibilities
Own and drive the end-to-end acquisition strategy for next-generation streaming products.
Architect high-performance marketing plans and lead omni-channel campaigns.
Develop audience segmentation strategies and establish executive-level KPIs.
Lead a cross-functional team and shape the go-to-market strategy for digital offerings.
Qualifications
Minimum 15 years of experience in marketing, growth, or acquisition roles, with at least 8 years in senior executive leadership.
Strong background in marketing strategy for subscription-based businesses, particularly within streaming, SVOD, or digital media sectors.
Proven ability to launch and scale products for younger, digitally native audiences.
Exceptional leadership, stakeholder management, and executive communication skills.
Established network within the streaming, media, and technology ecosystem.
Data-driven, test-and-learn approach to growth and a passion for content, streaming, and consumer entertainment.
MBA or advanced degree preferred.
Travel: Less than 10% of time.
#J-18808-Ljbffr