Otsuka America Pharmaceutical Inc.
Senior Product Manager, HCP Marketing, ADHD
Otsuka America Pharmaceutical Inc., Olympia, Washington, United States, 98502
Job Description
Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.
Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget.
Help develop and deliver a clear communication and implementation plan for all tactics.
Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.
Responsibilities
Manage tactical development and execution of promotional activities (HCP peer-to-peer education, congress presence, NPP digital media) to support the product launch.
Collaborate with brand teams, cross-functional partners, and external agencies to deliver tactics on time and within budget.
Develop and implement clear communication plans for all tactics.
Manage agency partners and navigate Promotional Review Committee processes from draft through final approval.
Qualifications
Individual should have a proven track record across marketing competencies and achievement of performance objectives.
Strong leadership skills to lead or contribute to the successful execution of key deliverables.
Experience working with cross-functional teams (e.g., Medical, Sales, Learning and Development/Sales Training, Operations); experience managing a creative agency in the pharmaceutical/healthcare space and working with review committees (med/legal/regulatory) is required. Experience managing agencies for tactical planning, content development and deployment from conception to execution and evaluation.
Ensure med ed strategy is aligned with brand imperatives and determine an appropriate tactical mix that is impactful, compliant, and within budget.
Experience managing the speaker bureau, identifying annual members, building relationships with key opinion leaders, and collaborating with stakeholder management.
Work closely with the Sales Operations team to ensure contracting, budgeting, scheduling of programming, payments, etc. are seamless.
Manage Congress (booth and advertising) and establish presence at key meetings (booth design, deployment, traffic drivers, staff training) to drive product awareness.
Manage media partners to ensure optimal rollout of media plan and regularly assess performance for optimization against KPIs.
Ability to manage projects to launch critical milestones and deadlines.
Required
B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into supportive and impactful tactics
Proven agency management skills (e.g., managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to effectively and efficiently drive performance across a matrix team
Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}
Strong written and oral communication skills as well as good presentation skills
Excellent attention to detail
Preferred
Experience/knowledge of CNS marketplace
Launch experience
MBA and/or advanced degree in marketing
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Compensation Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
Application Deadline This will be posted for a minimum of 5 business days.
Company benefits Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Disclaimer This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
EEO Statement Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
Accommodation If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com).
Fraud Notice Statement Regarding Job Recruiting Fraud Scams: At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Otsuka will never ask for financial information or payment during the job application process. We will also not offer money to buy equipment or for any other purpose during the application process. If you are being asked to pay or offered money, this is fraudulent. Otsuka will never ask you to download a third-party application to communicate about a legitimate job opportunity. Only deal directly with Otsuka through its official Career website: https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External. If you suspect fraud, contact Otsuka’s call center at 800-363-5670 or the FBI IC3 site at https://www.ic3.gov or your local authorities.
Notice to Agencies Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place will be considered Otsuka’s property. No fee will be paid if a candidate is hired where no pre-existing agreement is in place. Please, no phone calls or emails.
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Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget.
Help develop and deliver a clear communication and implementation plan for all tactics.
Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.
Responsibilities
Manage tactical development and execution of promotional activities (HCP peer-to-peer education, congress presence, NPP digital media) to support the product launch.
Collaborate with brand teams, cross-functional partners, and external agencies to deliver tactics on time and within budget.
Develop and implement clear communication plans for all tactics.
Manage agency partners and navigate Promotional Review Committee processes from draft through final approval.
Qualifications
Individual should have a proven track record across marketing competencies and achievement of performance objectives.
Strong leadership skills to lead or contribute to the successful execution of key deliverables.
Experience working with cross-functional teams (e.g., Medical, Sales, Learning and Development/Sales Training, Operations); experience managing a creative agency in the pharmaceutical/healthcare space and working with review committees (med/legal/regulatory) is required. Experience managing agencies for tactical planning, content development and deployment from conception to execution and evaluation.
Ensure med ed strategy is aligned with brand imperatives and determine an appropriate tactical mix that is impactful, compliant, and within budget.
Experience managing the speaker bureau, identifying annual members, building relationships with key opinion leaders, and collaborating with stakeholder management.
Work closely with the Sales Operations team to ensure contracting, budgeting, scheduling of programming, payments, etc. are seamless.
Manage Congress (booth and advertising) and establish presence at key meetings (booth design, deployment, traffic drivers, staff training) to drive product awareness.
Manage media partners to ensure optimal rollout of media plan and regularly assess performance for optimization against KPIs.
Ability to manage projects to launch critical milestones and deadlines.
Required
B.A. or B.S. degree
Minimum of 3-5 years of pharmaceutical marketing or relevant experience
Ability to work in a fast-paced dynamic environment
Proven ability to translate strategy into supportive and impactful tactics
Proven agency management skills (e.g., managed the agency of record)
Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
Proven ability to effectively and efficiently drive performance across a matrix team
Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}
Strong written and oral communication skills as well as good presentation skills
Excellent attention to detail
Preferred
Experience/knowledge of CNS marketplace
Launch experience
MBA and/or advanced degree in marketing
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Compensation Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
Application Deadline This will be posted for a minimum of 5 business days.
Company benefits Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Disclaimer This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
EEO Statement Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
Accommodation If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com).
Fraud Notice Statement Regarding Job Recruiting Fraud Scams: At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Otsuka will never ask for financial information or payment during the job application process. We will also not offer money to buy equipment or for any other purpose during the application process. If you are being asked to pay or offered money, this is fraudulent. Otsuka will never ask you to download a third-party application to communicate about a legitimate job opportunity. Only deal directly with Otsuka through its official Career website: https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External. If you suspect fraud, contact Otsuka’s call center at 800-363-5670 or the FBI IC3 site at https://www.ic3.gov or your local authorities.
Notice to Agencies Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place will be considered Otsuka’s property. No fee will be paid if a candidate is hired where no pre-existing agreement is in place. Please, no phone calls or emails.
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