Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Dallas

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. The agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth and stay true to our culture: the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This is a ground-floor opportunity in a fast-growing specialty agency with a proven playbook for GTM product success.

Role summary: The Account Strategist, LinkedIn Advertising works directly with mid-market and enterprise clients, communicates results, creates custom strategies, and executes paid media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year or as needed

What Success Looks Like

• You embody our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level KPIs, such as client growth and goal attainment (core KPIs: NSMs and Client Satisfaction scores)
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision making in the strategic direction for accounts

Benefits

We have a set living wage at Directive. The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Includes a 100% employer-paid plan for you and a 50% employer contribution for dependents.

Benefits to Support the Whole Person:

Mental health: Access to certified therapists through Spring Health, membership to Headspace

Physical health: Physical therapy through Omada, fertility support through Carrot, virtual workouts via Aaptiv, and One Medical membership for primary and virtual care

Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave

Financial: Traditional and Roth 401(k) with a 3% company match

Bonus: Annual bonus based on tenure, increasing with time

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional state-of-the-art offices in Irvine, CA. For some roles, we may accommodate global opportunities where we have established businesses (Canada, the UK, Australia). Global locations require established work authorization and permanent residence in that country.

This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, internet access, and a professional background. You may be required to remain stationary for extended periods and to observe/interpret written and verbal communication.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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