VP Marketing & Communication Job at Directions Credit Union in Toledo

Key Responsibilities

• Set the vision for, design, and lead the implementation of comprehensive, data-driven marketing and communication plans that reflect and strengthen our core strategic priorities.
• Oversee four primary pillars:
• • Communication & Brand Strategy: Shape compelling messaging that resonates with diverse audiences and supports strategic objectives.
  • Brand Identity & Visual Strategy: Elevate our visual presence and champion a consistent, recognizable brand voice.
  • Marketing Strategy: Develop high-impact campaigns to drive awareness, engagement, and measurable growth.
  • Marketing Insights: Leverage analytics to inform strategy, optimize performance, and demonstrate ROI.

Advise senior leadership and functional teams on all communication matters, providing expertise that unlocks new opportunities and strengthens organizational cohesion.

Empower branches and functional areas to surpass their goals, delivering tailored communication and marketing support that fuels their success.

Proactively monitor industry trends, emerging technologies, and audience insights to keep our strategies relevant and cutting-edge.

What You Bring

• Proven leadership experience in marketing and communications at the executive level, with a track record of driving growth and engagement through actionable strategies.
• Strong analytical mindset—comfortable transforming data into actionable insights and proven results.
• Visionary thinking with hands-on expertise in brand development, campaign execution, and multi-channel marketing.
• Excellent communication, presentation, and interpersonal skills—able to inspire teams and influence at the highest levels.
• Experience advising senior leaders and supporting cross-functional teams with strategic communications guidance.
• Passion for brand building, storytelling, and community engagement.

Why Join Us?

• Lead an ambitious, forward-thinking team with the resources to innovate and make a meaningful impact.
• Shape the narrative for a dynamic organization with big goals and a commitment to excellence.
• Engage with leaders at every level, fueling strategic growth and organizational success.
• Be at the forefront of industry trends, driving transformation with creativity and insight.

Ready to define the future of our brand? Apply today to become our next Vice President, Marketing & Communication and help us write the next chapter of our story.

Directions Credit Union is an Equal Opportunity Employer AA M/F/Vet/Disability or other characteristic protected under federal, state, or local law.

Qualifications

Education

Bachelor of Arts

Experience

5 years

Progressive marketing experience, preferably in a financial environment.

4 years

Experience with data analytics and an aptitude for using data and metrics to guide decision-making.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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