VP, Creator Marketing Job at Assembly Media, Inc in Los Angeles

Overview

Join to apply for the VP, Creator Marketing role at Assembly Media, Inc. Assembly is an integrated agency providing purpose-built communications to Microsoft – bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft’s mission to empower every person and organization on the planet to achieve more. We hire qualified candidates for all positions and strive for an equitable and inspiring workplace that respects all, reflects the world we live in, and fosters trust, collaboration and belonging.

Assembly has an exciting opportunity for a Vice President, Creator on the Microsoft account. This vital position will lead the daily account management of the Influencer and Content Creator Programs for one of the world’s most recognizable brands. It will focus on driving brand strategy on how we engage with digital influencers and content creators to promote Microsoft’s products and services to their audiences. This role requires strong account management and project management skills, the ability to supervise a busy account (including managing staff) and serve as a daily counterpart to clients, while working with influencers and/or content creators in the background.

Responsibilities

• Drive Assembly’s strategic vision in the cross-platform video / digital influencer space
• Oversee strategic planning and consultation for internal teams and external clients
• Evolve data and measurement framework for clients to prove campaign success and differentiate our capability
• Establish processes to support and nurture rapid growth
• Establish and maintain relationships with clients who activate or are likely to activate influencer marketing campaigns; develop prospective clients
• Build strong relationships with influencers, talent agencies, multi-channel networks and other customers to ensure long-term success
• Share expertise and advise clients on new campaign ideas to generate continued results
• Work with all teams to ensure campaign success
• Actively participate in account and campaign management and collaborate with internal account management to ensure client satisfaction
• Elevate opportunities and offerings around influencers and brand integrations across account, creative, production and strategy teams

Qualifications

• At least 8 years in content development and creation; at least 5 years direct experience working with influencers in marketing, talent management and/or sales at Multi-Channel-Networks or comparable agencies
• Strong understanding of social media, influencers, content creators and the influencer marketing ecosystem
• Influencer and talent agency contacts at senior and junior levels
• Experience with all tiers of influencers (micro, mid, top tier, traditional experts) and nuances of working with each
• Ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPIs and ROI
• Knowledge of best practices, tech platforms, tools and processes for influencer marketing
• Understanding of integrating influencer work across teams (paid, earned, owned, creative, etc.)
• Experience managing teams, setting goals and meeting deadlines
• A passion for pop culture and its infusion into the consumer brand ecosystem
• Collaborative across practices and cross-functional teams; experience with new business, proposals, RFI/RFP responses, and pitching
• Salary range: $140,000 - $160,000 per year

Compensation & Benefits

An employee’s pay position within the salary range will be based on several factors including education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, contractual agreements, and business or organizational needs. The listed range is one component of DJEH’s total compensation package. Other rewards may include annual bonuses, paid time off, and region-specific benefits. DJEH offers medical and dental insurance, vision, 401K, life and disability insurance, paid time off, travel assistance and wellness programming.

Equality and Accessibility

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates regardless of race, color, gender, sex, age, religion, disability, military and veteran status, or any other basis protected by law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Seniority level: Executive | Employment type: Full-time | Job function: Advertising, Public Relations, and Marketing | Industries: Public Relations and Communications, Services and Advertising

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