Social Media Manager Job at DaVita Kidney Care in Denver

DaVita Kidney Care is seeking an experienced Social Media Manager to drive our social media strategy, storytelling, and execution across organic and paid initiatives. This role focuses on translating complex healthcare information into compelling, audience-specific narratives and owning the full social media lifecycle. The successful candidate will mentor a junior social media teammate and collaborate with cross-functional teams to ensure a unified brand message while complying with healthcare regulations.

Posting Date 08/19/2025 • Location Denver, CO (2000 16th Street, Denver, Colorado, 80202, United States of America)

What You’ll Do

• Strategic Vision & Execution: Develop and implement a comprehensive social media strategy that aligns with DaVita’s brand voice and business goals across multiple audiences (patients, physicians, payors, policymakers). Conduct audits and competitive analyses to identify growth opportunities and stay ahead of trends, algorithm updates, and compliance considerations. Identify and leverage social media trends and new channels to maximize engagement and reach.

• Content Storytelling & Translation: Lead the creation and curation of high‑quality social content (text, images, videos) by translating long-form healthcare editorial content into concise formats tailored for specific audiences for both organic and paid efforts. Ensure brand consistency and strict adherence to healthcare regulations across platforms. Collaborate with content marketing, design, video production, and corporate communications to ensure cohesive content integration.

• Team Leadership & Community Management: Manage and mentor a junior social media teammate, oversee community interactions, and maintain an approved, compliant response library. Develop and manage a brand ambassador program engaging internal and external influencers in the kidney care community.

• Reporting & Optimization: Define and track KPIs, provide monthly reports on paid and organic social efforts, analyze engagement metrics and audience insights, and utilize social listening tools to monitor brand mentions and conversations. Manage a robust content calendar and schedule posts based on performance analytics.

• Emerging Technology: Leverage AI tools to augment content creation, ideation, and workflow efficiency while maintaining high-quality outputs.

What You’ll Bring

• 2-3 years of proven experience in social media management and content strategy, with a track record of growing channels across diverse audiences.
• Ability to translate complex healthcare content into engaging social narratives.
• Experience in mentoring junior social media team members.
• Strong understanding of social media best practices, algorithms, and trends across platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, Pinterest, X).
• Experience with social media management and listening tools (e.g., Hootsuite, Talkwalker).
• Ability to work with design teams and create graphics in self-service platforms (e.g., Canva) as needed.
• Proficiency in incorporating AI into workflows to improve productivity and quality.
• Excellent analytical, reporting, communication, and leadership skills.
• Ability to thrive in a fast-paced environment and manage multiple projects from inception to completion.
• Healthcare experience preferred; strong understanding of healthcare regulations (HIPAA) is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred).

Benefits & Perks

• Comprehensive benefits: Medical, dental, vision, 401(k) match, PTO, PTO cash out
• Family resources, EAP, Headspace, backup child and elder care, maternity/paternity leave and more
• Professional development and leadership training via DaVita's programs and StarLearning platform

Equal Opportunity

DaVita is an equal opportunity workplace. We comply with state and federal affirmative action requirements and recruit, hire, assign, and promote without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

This position will be open for a minimum of three days. Salary range: $75,200.00 - $110,400.00 per year. Location-specific wage details: DaVita.jobs/WageRates. Compensation depends on qualifications and experience. Learn more at https://careers.davita.com/benefits.