Frontall USA
About the job Vice President of Public Relations
About the Client:
The client is dedicated to cultivating wellness through health education and phytonutrition. With a mission to change the world, one life at a time, the company is passionate about improving lives by promoting health, purpose-driven leadership, and customer success. Headquartered in Saint George, Utah, the company fosters a collaborative culture that empowers teams and drives meaningful engagement.
About the Role:
The Vice President of Public Relations will lead four core departments: Public Relations & Campaigns, Public Events & Services, Strategic Alliances & Affiliates, and the Success Department. This executive position also includes a seat on the Advisory Council, where the VP will provide strategic insights that shape the future of the company. The role demands a visionary leader with proven PR expertise, crisis management skills, and strong industry connections, particularly within the supplements or health and wellness sector.
Key Responsibilities:
Brand Strategy & Messaging: Develop and oversee a comprehensive PR strategy aligned with company goals, ensuring consistent messaging across media relations, influencer partnerships, and reputation management. Campaigns & Events: Direct large-scale campaigns and events to amplify product value, strengthen culture, and expand public exposure. Crisis Communications: Build and implement a crisis communication plan to protect brand trust and minimize risks. Strategic Alliances: Manage ambassador and corporate partner programs, ensuring consistent brand representation and expanded reach. Customer Advocacy: Collaborate with Marketing and CX teams to highlight customer success stories, enhance referrals, and drive brand advocacy. Leadership & Mentorship: Coach and develop department directors, facilitate professional growth, and lead performance planning. Cross-Functional Collaboration: Partner with Legal, Finance, HR, Product, and the Executive Council for unified execution. Performance Tracking: Define and report KPIs on sentiment analysis, media performance, campaign results, and referral growth. Qualifications:
Bachelors degree in Communications, Public Relations, Marketing, or related field (Masters preferred). 5+ years of leadership experience in public relations, corporate communications, or brand strategy. Demonstrated success in managing media, campaigns, and teams in mission-driven organizations. Exceptional communication, storytelling and strong strategic thinking with the ability to translate complex goals into clear public narratives. Deeply committed to purpose-driven leadership, empowering teams, uplifting brand integrity, and improving lives through meaningful engagement. Nice to Have:
Proven skills in crisis management, digital marketing, media training, and public speaking, with 1+ year in each. Proficient in analytics tools used for sentiment analysis, media performance tracking, and customer engagement insights. Hands-on experience with key platforms in our tech stack, including Meltwater, Five9, Shopify, Gorgias, and Tableau. Proven background in public relations within the supplements or health and wellness industry. Skilled in planning and executing large-scale corporate events from concept to completion. Extensive health & wellness experience with a strong industry network.
About the Client:
The client is dedicated to cultivating wellness through health education and phytonutrition. With a mission to change the world, one life at a time, the company is passionate about improving lives by promoting health, purpose-driven leadership, and customer success. Headquartered in Saint George, Utah, the company fosters a collaborative culture that empowers teams and drives meaningful engagement.
About the Role:
The Vice President of Public Relations will lead four core departments: Public Relations & Campaigns, Public Events & Services, Strategic Alliances & Affiliates, and the Success Department. This executive position also includes a seat on the Advisory Council, where the VP will provide strategic insights that shape the future of the company. The role demands a visionary leader with proven PR expertise, crisis management skills, and strong industry connections, particularly within the supplements or health and wellness sector.
Key Responsibilities:
Brand Strategy & Messaging: Develop and oversee a comprehensive PR strategy aligned with company goals, ensuring consistent messaging across media relations, influencer partnerships, and reputation management. Campaigns & Events: Direct large-scale campaigns and events to amplify product value, strengthen culture, and expand public exposure. Crisis Communications: Build and implement a crisis communication plan to protect brand trust and minimize risks. Strategic Alliances: Manage ambassador and corporate partner programs, ensuring consistent brand representation and expanded reach. Customer Advocacy: Collaborate with Marketing and CX teams to highlight customer success stories, enhance referrals, and drive brand advocacy. Leadership & Mentorship: Coach and develop department directors, facilitate professional growth, and lead performance planning. Cross-Functional Collaboration: Partner with Legal, Finance, HR, Product, and the Executive Council for unified execution. Performance Tracking: Define and report KPIs on sentiment analysis, media performance, campaign results, and referral growth. Qualifications:
Bachelors degree in Communications, Public Relations, Marketing, or related field (Masters preferred). 5+ years of leadership experience in public relations, corporate communications, or brand strategy. Demonstrated success in managing media, campaigns, and teams in mission-driven organizations. Exceptional communication, storytelling and strong strategic thinking with the ability to translate complex goals into clear public narratives. Deeply committed to purpose-driven leadership, empowering teams, uplifting brand integrity, and improving lives through meaningful engagement. Nice to Have:
Proven skills in crisis management, digital marketing, media training, and public speaking, with 1+ year in each. Proficient in analytics tools used for sentiment analysis, media performance tracking, and customer engagement insights. Hands-on experience with key platforms in our tech stack, including Meltwater, Five9, Shopify, Gorgias, and Tableau. Proven background in public relations within the supplements or health and wellness industry. Skilled in planning and executing large-scale corporate events from concept to completion. Extensive health & wellness experience with a strong industry network.