Humana
Become a part of our caring community and help us put health first
CenterWell's Marketing Organization is seeking an experienced Director, Product Marketing - Home Solutions Marketing, who will focus on Home Solutions Marketing to join the team. At Humana, we are on a mission to make healthcare more human-improving outcomes and delivering compassionate care where it matters most. As the Director, Home Solutions Marketing, you will play a pivotal role in shaping and scaling our Home Health strategy, driving awareness, acquisition, and retention through data-informed marketing efforts that directly impact lives. You will also develop and lead the marketing strategy for our Post-Acute Convener company, OneHome.
This is a high-impact, high-visibility role suited for a strategic leader who excels at translating complex healthcare offerings into clear, differentiated value for consumers. You'll collaborate across enterprise teams, lead a passionate marketing team, and serve as a trusted advisor to senior leadership. If you're driven by purpose, ready to lead through innovation, and energized by the opportunity to reimagine care at home, we want to hear from you.
Key Responsibilities
Lead the end-to-end marketing strategy for the Home Solutions line of business, aligning with enterprise growth, brand, and patient experience goals
Serve as a senior strategic partner to business unit leadership, bringing insights, challenge, and direction to key decisions
Build, develop, and coach a high-performing marketing strategy team; Collaborate and drive results in partnership with other marketing disciplines including campaign execution, content, digital, brand, and analytics
Create and evolve messaging frameworks, value propositions, and proof points that resonate with patients, families, referral sources and payers
Develop a strategic learning agenda to further consumer and customer insights, partner with market research and analytics to inform strategies and identify whitespace opportunities
Define KPIs, track performance, and optimize plans to maximize ROI and business impact
Manage intake of marketing initiatives and overall marketing budget
Identify and evaluate new opportunities to expand reach and accelerate adoption of home health services
Use your skills to make an impact
Required Qualifications
Bachelor's degree in or higher Marketing, Business, Communications, or related field
10+ years of experience in marketing with a track record of increasing responsibility
3+ years of experience leading a marketing team of 3+ associates at a Fortune 100 company and/or within the healthcare industry
Proven track record in developing and executing go-to-market strategies for products or solutions
Strong analytical skills in market research, segmentation, and product positioning
Ability to effectively collaborate across functions such as sales, legal, compliance, and analytics
Exceptional written and verbal communication skills, including presentation to senior executives and stakeholders
Preferred Qualifications
Master's degree in Business Administration (MBA), Healthcare Administration, or a related field, or equivalent professional
Prior success managing a portfolio of healthcare products/services, with at least 5 years in healthcare or home health
Demonstrated success leading enterprise-level, multi-channel marketing strategies in highly regulated industries
Deep understanding of healthcare consumer behavior and the evolving landscape of care at home
Experience in both B2B and B2C marketing, with the ability to balance strategic vision with operational execution
Inspirational team leader who fosters collaboration, innovation, and accountability
Data-driven decision maker with strong analytical and measurement capabilities
Known for building influence across matrixed organizations and navigating change with resilience
Purpose-driven, curious, and passionate about delivering better care experiences
Brings energy, curiosity, optimism, and a sense of humor to their leadership
Why Join Humana
Humana is committed to helping people achieve their best health. We bring bold ideas to improve healthcare and create personalized, whole-person experiences that put people at the center. As part of our team, you'll be supported to grow your career, contribute to meaningful work, and make a real difference in the lives of millions. You'll join a purpose-led organization that values compassion, innovation, inclusion, and integrity-and you'll be empowered to lead change in one of the fastest-growing areas of healthcare today: care in the home.
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$168,000 - $231,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-17-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
CenterWell's Marketing Organization is seeking an experienced Director, Product Marketing - Home Solutions Marketing, who will focus on Home Solutions Marketing to join the team. At Humana, we are on a mission to make healthcare more human-improving outcomes and delivering compassionate care where it matters most. As the Director, Home Solutions Marketing, you will play a pivotal role in shaping and scaling our Home Health strategy, driving awareness, acquisition, and retention through data-informed marketing efforts that directly impact lives. You will also develop and lead the marketing strategy for our Post-Acute Convener company, OneHome.
This is a high-impact, high-visibility role suited for a strategic leader who excels at translating complex healthcare offerings into clear, differentiated value for consumers. You'll collaborate across enterprise teams, lead a passionate marketing team, and serve as a trusted advisor to senior leadership. If you're driven by purpose, ready to lead through innovation, and energized by the opportunity to reimagine care at home, we want to hear from you.
Key Responsibilities
Lead the end-to-end marketing strategy for the Home Solutions line of business, aligning with enterprise growth, brand, and patient experience goals
Serve as a senior strategic partner to business unit leadership, bringing insights, challenge, and direction to key decisions
Build, develop, and coach a high-performing marketing strategy team; Collaborate and drive results in partnership with other marketing disciplines including campaign execution, content, digital, brand, and analytics
Create and evolve messaging frameworks, value propositions, and proof points that resonate with patients, families, referral sources and payers
Develop a strategic learning agenda to further consumer and customer insights, partner with market research and analytics to inform strategies and identify whitespace opportunities
Define KPIs, track performance, and optimize plans to maximize ROI and business impact
Manage intake of marketing initiatives and overall marketing budget
Identify and evaluate new opportunities to expand reach and accelerate adoption of home health services
Use your skills to make an impact
Required Qualifications
Bachelor's degree in or higher Marketing, Business, Communications, or related field
10+ years of experience in marketing with a track record of increasing responsibility
3+ years of experience leading a marketing team of 3+ associates at a Fortune 100 company and/or within the healthcare industry
Proven track record in developing and executing go-to-market strategies for products or solutions
Strong analytical skills in market research, segmentation, and product positioning
Ability to effectively collaborate across functions such as sales, legal, compliance, and analytics
Exceptional written and verbal communication skills, including presentation to senior executives and stakeholders
Preferred Qualifications
Master's degree in Business Administration (MBA), Healthcare Administration, or a related field, or equivalent professional
Prior success managing a portfolio of healthcare products/services, with at least 5 years in healthcare or home health
Demonstrated success leading enterprise-level, multi-channel marketing strategies in highly regulated industries
Deep understanding of healthcare consumer behavior and the evolving landscape of care at home
Experience in both B2B and B2C marketing, with the ability to balance strategic vision with operational execution
Inspirational team leader who fosters collaboration, innovation, and accountability
Data-driven decision maker with strong analytical and measurement capabilities
Known for building influence across matrixed organizations and navigating change with resilience
Purpose-driven, curious, and passionate about delivering better care experiences
Brings energy, curiosity, optimism, and a sense of humor to their leadership
Why Join Humana
Humana is committed to helping people achieve their best health. We bring bold ideas to improve healthcare and create personalized, whole-person experiences that put people at the center. As part of our team, you'll be supported to grow your career, contribute to meaningful work, and make a real difference in the lives of millions. You'll join a purpose-led organization that values compassion, innovation, inclusion, and integrity-and you'll be empowered to lead change in one of the fastest-growing areas of healthcare today: care in the home.
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$168,000 - $231,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-17-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
?
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.