Victra Inc
Marketing Manager - CRM
Location:
Raleigh- Hybrid
About Us:
Victra is Verizon's largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way". We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.
About the Role:
We are seeking a
Marketing Manager-CRM
who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.
Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri
Key Responsibilities: • Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them • Develop retention strategies that enable 1:1 marketing personalization for each customer • Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels • Strategically utilize sales and promotional strategies to drive results without detracting from the brand • Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers • Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation • Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices • Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention • Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance • Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives • Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation • Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers • Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth • Previous experience in managing junior team members
What We're Looking For: • Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment • Experience supporting personalized campaigns (1 to 1) to customers • Experience driving multichannel activation (email, push notification, app offers, etc.) • Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior • Knowledge of converting design files into HTML templates • Experience in working with ESP to build and test email creative and HTML • Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities • Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred) • Strong understanding of the web development lifecycle and customer lifecycle • SEO knowledge and experience preferred • Experience in developing content preferred • Proven experience building segments, testing, and optimizing to drive foot traffic into stores • Support creation and documentation of procedural and strategic processes, calendars, and reporting • Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives • Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results. • Demonstrates strong digital vision and customer-centric focus to communications • Experience with Google Analytics and Google Tag Manager • Ability to self-motivate, work independently, and as part of a team • Willingness to learn new technologies and platforms • Bachelors' degree required • Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Why Join Us? • Paid training and career development opportunities. • Comprehensive health, dental, and vision insurance. • 401k retirement plan. • Tuition reimbursement. • Employee discounts on Verizon services. • Career pathing opportunities.
EQUAL OPPORTUNITY EMPLOYER
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.
#LI-Hybrid
Location:
Raleigh- Hybrid
About Us:
Victra is Verizon's largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way". We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.
About the Role:
We are seeking a
Marketing Manager-CRM
who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.
Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri
Key Responsibilities: • Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them • Develop retention strategies that enable 1:1 marketing personalization for each customer • Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels • Strategically utilize sales and promotional strategies to drive results without detracting from the brand • Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers • Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation • Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices • Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention • Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance • Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives • Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation • Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers • Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth • Previous experience in managing junior team members
What We're Looking For: • Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment • Experience supporting personalized campaigns (1 to 1) to customers • Experience driving multichannel activation (email, push notification, app offers, etc.) • Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior • Knowledge of converting design files into HTML templates • Experience in working with ESP to build and test email creative and HTML • Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities • Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred) • Strong understanding of the web development lifecycle and customer lifecycle • SEO knowledge and experience preferred • Experience in developing content preferred • Proven experience building segments, testing, and optimizing to drive foot traffic into stores • Support creation and documentation of procedural and strategic processes, calendars, and reporting • Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives • Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results. • Demonstrates strong digital vision and customer-centric focus to communications • Experience with Google Analytics and Google Tag Manager • Ability to self-motivate, work independently, and as part of a team • Willingness to learn new technologies and platforms • Bachelors' degree required • Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)
Why Join Us? • Paid training and career development opportunities. • Comprehensive health, dental, and vision insurance. • 401k retirement plan. • Tuition reimbursement. • Employee discounts on Verizon services. • Career pathing opportunities.
EQUAL OPPORTUNITY EMPLOYER
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.
#LI-Hybrid