Demand Generation Manager San Mateo, CA United States Marketing - Growth

Designed with simplicity in mind, Verkada's six product lines video security cameras, access control, environmental sensors, alarms, workplace, and intercoms provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

Overview

At Verkada, were known to push traditional boundaries, and our B2B growth efforts are no exception. Were reinventing Growth here. As a Demand Gen Manager for our Digital team, youll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.

The Demand Gen Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. With a focus on data-driven decision-making, the Deman Gen Manager will plan, execute, and optimize campaigns to achieve business goals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Qualifications

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 4+ years of work experience, with a proven track record of successful customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Experience with digital marketing automation and CRM tools preferred
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Creative thinker with a passion for digital marketing and growth hacking.

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidates skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs).

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$145,000 - $190,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Interested in building your career at Verkada? Get future opportunities sent straight to your email.

Apply for this job

To apply, please submit your resume and required information. By continuing, you acknowledge you have reviewed the role details above.

Indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Verkadas Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to VEVRAA, we request this information to measure the effectiveness of outreach and positive recruitment efforts.

Classification of protected categories is as follows:

• A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation or who would be entitled to compensation but for military retired pay; or a person discharged due to service-connected disability.
• A "recently separated veteran" means any veteran within the three-year period following discharge.
• An "active duty wartime or campaign badge veteran" served on active duty during a war or campaign with a badge.
• An "Armed forces service medal veteran" participated in a U.S. military operation with an Armed Forces service medal.

Disability Status Select...

PUBLIC BURDEN STATEMENT: This survey should take about 5 minutes to complete.

#J-18808-Ljbffr