ZipRecruiter
Marketing and Leasing Performance Manager – The Epic, Deep Ellum
Rate: $85,000 - $90,000 annually (Salary exempt position)
The Marketing and Leasing Performance Manager drives the company's leasing strategy, ensuring marketing and leasing initiatives consistently meet or exceed occupancy goals. The role works closely with the Director, Marketing and Leasing, Training Manager, Regional Directors, Revenue Manager, and Community Managers to achieve budgeted occupancy.
Overview The position focuses on optimizing marketing and leasing performance for our multifamily portfolio, aligning marketing and leasing efforts with property positioning and business objectives.
Required Qualifications
3-5 years of onsite multifamily experience
Skilled in critical thinking and problem-solving
Advanced knowledge of multifamily marketing and leasing systems including:
Marketing websites
Marketing performance and reporting systems
CRM systems
Knowledge of marketing and leasing metrics
Multi-Touch lead attribution
Conversion ratios
Agent engagement/Follow-ups
Drive leasing performance through consistent review of prospect interactions, ensuring all follow-ups align with company policy.
Track and review conversion ratio from lead to lease by evaluating lead quality from different channels and the effectiveness of leasing agents closing prospects.
Review mystery shopping reports and provide timely, actionable feedback to the Regional Director.
ROI/RoAS performance
Vacancy/Turnover rates
Market surveys
Analyze and suggest properties to be added or removed as needed.
Benchmarking/KPIs
Digital Advertising Performance
Advertising vendor management
Advertising vendor integration
Tracking and reporting
Follow-ups, closing ability analysts, score cards, shops, etc.
Qualifications
Familiarity with Google Analytics and Google Ads
Experience with Yardi property management software
Bachelor's degree or higher in a related field
Reputation and Survey Management
Responsibilities
Monitor leasing and marketing performance and provide data-driven reports to Regional Directors with actionable insight.
Manage marketing platform software integration with internal and external teams to ensure pricing, availability, and photography is listed correctly.
Collaborate with marketing, asset, and operational teams to align marketing and leasing strategy with property positioning and objectives, operational realities, and demand.
Continually research and make recommendations on new marketing platforms.
Assist with creating marketing ideas and campaigns to strengthen prospect outreach and engagement.
Regularly communicate with Regional Directors to evaluate marketing and leasing efforts.
Support Regional Directors and Community Managers in the annual budget process by reviewing advertising expenditures and making recommendations.
Benefits
Medical insurance
Dental insurance
Life insurance
Short-term and long-term insurance
401(k) plan with company match
Flexible spending accounts
Paid vacation, personal/sick time, and holidays
Tution reimbursement
Credit union
Service recognition awards
Employee assistance program
Apartment rental discounts
Join our team and contribute to our continued growth and success!
Work Days:
Monday – Friday; 100% in the office for the first 90 days. One remote day per week after 90 days.
Work Hours:
8:30 am - 5:30 pm
Our application process includes criminal background checks and drug screens.
Powered by JazzHR
#J-18808-Ljbffr
Rate: $85,000 - $90,000 annually (Salary exempt position)
The Marketing and Leasing Performance Manager drives the company's leasing strategy, ensuring marketing and leasing initiatives consistently meet or exceed occupancy goals. The role works closely with the Director, Marketing and Leasing, Training Manager, Regional Directors, Revenue Manager, and Community Managers to achieve budgeted occupancy.
Overview The position focuses on optimizing marketing and leasing performance for our multifamily portfolio, aligning marketing and leasing efforts with property positioning and business objectives.
Required Qualifications
3-5 years of onsite multifamily experience
Skilled in critical thinking and problem-solving
Advanced knowledge of multifamily marketing and leasing systems including:
Marketing websites
Marketing performance and reporting systems
CRM systems
Knowledge of marketing and leasing metrics
Multi-Touch lead attribution
Conversion ratios
Agent engagement/Follow-ups
Drive leasing performance through consistent review of prospect interactions, ensuring all follow-ups align with company policy.
Track and review conversion ratio from lead to lease by evaluating lead quality from different channels and the effectiveness of leasing agents closing prospects.
Review mystery shopping reports and provide timely, actionable feedback to the Regional Director.
ROI/RoAS performance
Vacancy/Turnover rates
Market surveys
Analyze and suggest properties to be added or removed as needed.
Benchmarking/KPIs
Digital Advertising Performance
Advertising vendor management
Advertising vendor integration
Tracking and reporting
Follow-ups, closing ability analysts, score cards, shops, etc.
Qualifications
Familiarity with Google Analytics and Google Ads
Experience with Yardi property management software
Bachelor's degree or higher in a related field
Reputation and Survey Management
Responsibilities
Monitor leasing and marketing performance and provide data-driven reports to Regional Directors with actionable insight.
Manage marketing platform software integration with internal and external teams to ensure pricing, availability, and photography is listed correctly.
Collaborate with marketing, asset, and operational teams to align marketing and leasing strategy with property positioning and objectives, operational realities, and demand.
Continually research and make recommendations on new marketing platforms.
Assist with creating marketing ideas and campaigns to strengthen prospect outreach and engagement.
Regularly communicate with Regional Directors to evaluate marketing and leasing efforts.
Support Regional Directors and Community Managers in the annual budget process by reviewing advertising expenditures and making recommendations.
Benefits
Medical insurance
Dental insurance
Life insurance
Short-term and long-term insurance
401(k) plan with company match
Flexible spending accounts
Paid vacation, personal/sick time, and holidays
Tution reimbursement
Credit union
Service recognition awards
Employee assistance program
Apartment rental discounts
Join our team and contribute to our continued growth and success!
Work Days:
Monday – Friday; 100% in the office for the first 90 days. One remote day per week after 90 days.
Work Hours:
8:30 am - 5:30 pm
Our application process includes criminal background checks and drug screens.
Powered by JazzHR
#J-18808-Ljbffr