Root
About Root
Root is building the future of online community: a next-gen communication platform where developers create fully custom apps and experiences that run entirely within Root. Our goal is to empower all the worlds communities with technology. Root is creating an open and collaborative environment built on a culture of exceptional design and engineering. We deliver user experiences that are intuitive, attractive, and accessible to everyone. Were an early stage, funded startup working towards our v1 product. About the role
Were looking for someone fluent in online culture to join Root to engage and inspire our online audience and help shape our brand voice. If you live and breathe digital communities, you know the meta of social platforms (X, Reddit, TikTok, and Discord, etc.), and you love gaming culture, this is the role for you. Youll work directly with Roots leadership team to build, test, and scale engagement campaigns. Well drop features, trendjack, run events and build connections with our audience. Along the way, youll develop hands-on marketing skills while helping us define a social playbook that grows with the company. What youll do
Drive high-engagement campaigns that get people talking about Root. Experiment with formats, memes, and trends to expand reach and relevance. Build and nurture community spaces, especially on Root and Reddit. Keep voice relevant by monitoring emerging platforms, memes, and cultural shifts. Align campaigns with the roadmap by partnering with product leadership. Provide insights on whats working, whats not, and where we should go next. What success looks like
Root has highly active communities on X, TikTok, Reddit, and Root. Root sees organic user growth across all social channels, posts on average see high engagement and reposts. We learn through experimentation, what types of content work best on each platform. Were able to move into new markets and know how to drive engagement immediately. Qualifications
3+ years in social, marketing, or community roles
OR
a marketing degree plus proven non-professional experience (personal projects, fan communities, etc.). Hands-on experience creating content or moderating communities: Reddit, TikTok, or similar. Ability to experiment, measure results, and iterate quickly. Bonus: startup experience or gaming/fan culture fluency. Location
Los Angeles or remote USA applicants only Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
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Root is building the future of online community: a next-gen communication platform where developers create fully custom apps and experiences that run entirely within Root. Our goal is to empower all the worlds communities with technology. Root is creating an open and collaborative environment built on a culture of exceptional design and engineering. We deliver user experiences that are intuitive, attractive, and accessible to everyone. Were an early stage, funded startup working towards our v1 product. About the role
Were looking for someone fluent in online culture to join Root to engage and inspire our online audience and help shape our brand voice. If you live and breathe digital communities, you know the meta of social platforms (X, Reddit, TikTok, and Discord, etc.), and you love gaming culture, this is the role for you. Youll work directly with Roots leadership team to build, test, and scale engagement campaigns. Well drop features, trendjack, run events and build connections with our audience. Along the way, youll develop hands-on marketing skills while helping us define a social playbook that grows with the company. What youll do
Drive high-engagement campaigns that get people talking about Root. Experiment with formats, memes, and trends to expand reach and relevance. Build and nurture community spaces, especially on Root and Reddit. Keep voice relevant by monitoring emerging platforms, memes, and cultural shifts. Align campaigns with the roadmap by partnering with product leadership. Provide insights on whats working, whats not, and where we should go next. What success looks like
Root has highly active communities on X, TikTok, Reddit, and Root. Root sees organic user growth across all social channels, posts on average see high engagement and reposts. We learn through experimentation, what types of content work best on each platform. Were able to move into new markets and know how to drive engagement immediately. Qualifications
3+ years in social, marketing, or community roles
OR
a marketing degree plus proven non-professional experience (personal projects, fan communities, etc.). Hands-on experience creating content or moderating communities: Reddit, TikTok, or similar. Ability to experiment, measure results, and iterate quickly. Bonus: startup experience or gaming/fan culture fluency. Location
Los Angeles or remote USA applicants only Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
#J-18808-Ljbffr