Minnesota Staffing
Senior Product Marketing Specialist Healthcare Solutions
Minnesota Staffing, Saint Cloud, Minnesota, United States
Clinical Effectiveness Product Manager
You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You will also support the sales and client service teams through the creation of messaging, tools, and sales support material, and drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training, and sales to deliver accelerated growth for CE products. Responsibilities: Market Intelligence: Understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies. Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our products in the market. Content Creation: Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses. Sales Enablement: Equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies. Partner Enablement: Support the partner ecosystem with the necessary tools and materials to sell our products effectively. Analyst Support: Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs. Stakeholder Engagement: Collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact. Qualifications: Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent. Experience: Five or more years in product marketing or related experience. Preferred: Working with sales, account management, and customer success functions Understanding of SaaS products and their application in business Working with marketing enterprise software solutions Experience in creating marketing collateral & sales enablement tools Experience in healthcare technology or similar setting a plus Travel: Up to 10% travel required as necessary, mostly to internal meetings. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750. Equal Employment Opportunity: Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You will also support the sales and client service teams through the creation of messaging, tools, and sales support material, and drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training, and sales to deliver accelerated growth for CE products. Responsibilities: Market Intelligence: Understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies. Product Positioning: Develop clear and compelling product positioning and messaging that differentiates our products in the market. Content Creation: Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses. Sales Enablement: Equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies. Partner Enablement: Support the partner ecosystem with the necessary tools and materials to sell our products effectively. Analyst Support: Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs. Stakeholder Engagement: Collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact. Qualifications: Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent. Experience: Five or more years in product marketing or related experience. Preferred: Working with sales, account management, and customer success functions Understanding of SaaS products and their application in business Working with marketing enterprise software solutions Experience in creating marketing collateral & sales enablement tools Experience in healthcare technology or similar setting a plus Travel: Up to 10% travel required as necessary, mostly to internal meetings. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750. Equal Employment Opportunity: Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.