Humana
Become a part of our caring community and help us put health first
Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have a deep understanding of brand architecture and a proven ability to develop campaign strategies that build a portfolio of brands? If so, you may be a fit for Humanas Director of Portfolio Marketing.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana makes high-quality care more affordable, accessible, and secure through a number of related entities, including Humana Insurance, CarePlus, CenterWell, Healthy Horizons and other related offerings.
To help deliver on this mission, we are seeking a Director of Portfolio Marketing to develop a strategy and delivery break-through campaigns that highlight the various ways that Humana and its family of brands are enabling more healthy days for our members. This role is ideal for a strategic marketer who deeply understands effective brand storytelling to deliver results in a fast-paced, and regulated environment.
This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team and will extensively collaborate with the following partners: Line of Business partners, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology. As a senior leader in Humanas Portfolio, Brand and Product Marketing team, you will guide portfolio-level marketing strategy across diverse lines of business. Your leadership will ensure Humanas marketing strategies are cohesive, compelling, and deeply connected to the needs of our memberssupporting better health outcomes and business growth. Key Role Functions Lead the development of enterprise-wide marketing strategies
across Medicare, Medicaid, Commercial, and specialty portfolios
Oversee integrated campaign planning and execution , ensuring alignment with business goals, member needs, and market dynamics
Collaborate cross-functionally
with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused
Establish strategic frameworks and performance metrics
to evaluate portfolio marketing effectiveness, member engagement, and ROI
Drive innovation and optimization , identifying opportunities to improve agility, personalization, and competitive differentiation
Mentor and lead a team of portfolio strategists , fostering a culture of strategic thinking, collaboration, and continuous improvement
Use your skills to make an impact Required Qualifications Bachelors degree or higher in Marketing, Business Strategy, or related field
10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership
3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives
Familiarity with marketing analytics, segmentation, and performance measurement
Strong understanding of healthcare markets, member engagement, and competitive positioning
Excellent strategic thinking, communication, and leadership skills
Preferred Qualifications Masters degree or certification in Marketing Strategy, Business Administration, or Healthcare Management
Experience in Medicare, Medicaid, or Commercial health plan marketing
Background in agile marketing planning or enterprise transformation
Experience managing large budgets and vendor relationships
Additional Information To ensure Home or Hybrid Home/Office employees ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including: Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humanas secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $168,000 - $231,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 09-19-2025 About us Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
? Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana makes high-quality care more affordable, accessible, and secure through a number of related entities, including Humana Insurance, CarePlus, CenterWell, Healthy Horizons and other related offerings.
To help deliver on this mission, we are seeking a Director of Portfolio Marketing to develop a strategy and delivery break-through campaigns that highlight the various ways that Humana and its family of brands are enabling more healthy days for our members. This role is ideal for a strategic marketer who deeply understands effective brand storytelling to deliver results in a fast-paced, and regulated environment.
This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team and will extensively collaborate with the following partners: Line of Business partners, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology. As a senior leader in Humanas Portfolio, Brand and Product Marketing team, you will guide portfolio-level marketing strategy across diverse lines of business. Your leadership will ensure Humanas marketing strategies are cohesive, compelling, and deeply connected to the needs of our memberssupporting better health outcomes and business growth. Key Role Functions Lead the development of enterprise-wide marketing strategies
across Medicare, Medicaid, Commercial, and specialty portfolios
Oversee integrated campaign planning and execution , ensuring alignment with business goals, member needs, and market dynamics
Collaborate cross-functionally
with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused
Establish strategic frameworks and performance metrics
to evaluate portfolio marketing effectiveness, member engagement, and ROI
Drive innovation and optimization , identifying opportunities to improve agility, personalization, and competitive differentiation
Mentor and lead a team of portfolio strategists , fostering a culture of strategic thinking, collaboration, and continuous improvement
Use your skills to make an impact Required Qualifications Bachelors degree or higher in Marketing, Business Strategy, or related field
10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership
3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives
Familiarity with marketing analytics, segmentation, and performance measurement
Strong understanding of healthcare markets, member engagement, and competitive positioning
Excellent strategic thinking, communication, and leadership skills
Preferred Qualifications Masters degree or certification in Marketing Strategy, Business Administration, or Healthcare Management
Experience in Medicare, Medicaid, or Commercial health plan marketing
Background in agile marketing planning or enterprise transformation
Experience managing large budgets and vendor relationships
Additional Information To ensure Home or Hybrid Home/Office employees ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including: Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humanas secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $168,000 - $231,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 09-19-2025 About us Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
? Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.