Alaska Travel Adventures
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At Alaska Travel Adventures, were passionate about sharing the breathtaking beauty and thrilling adventures of Alaska. As a leading provider of adventure tours across SE Alaska, were committed to providing unforgettable experiences for our guests. We pride ourselves on our friendly and knowledgeable team, sustainability, and a strong commitment to customer satisfaction. Join us and be part of an exciting and dynamic company creating memories that last a lifetime.
Alaska Travel Adventures is seeking a highly motivated and creative Marketing Manager to lead our marketing efforts and drive business growth. Located in Juneau, Alaska, this is an exciting opportunity to join a thriving adventure tour company and promote our experiences to a global audience. The ideal candidate will possess a strong understanding of digital marketing strategies, with a proven track record of success in social media marketing, online advertising, and content creation. Experience in the tour and travel industry is a plus.
Responsibilities
Develop and Execute Marketing Strategies:
Create and implement comprehensive marketing plans to achieve company goals, including increased brand awareness, lead generation, and sales growth. Social Media Management:
Oversee all social media channels (Facebook, Instagram, TikTok, YouTube, etc.), creating engaging content, managing communities, and analyzing performance metrics. Online Advertising:
Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads, etc.) to target potential customers and drive traffic to our website. Content Creation:
Develop high-quality and compelling content (blog posts, articles, videos, photos, infographics) to attract and engage our target audience. Email Marketing:
Manage email marketing campaigns, including list segmentation, content creation, and performance tracking. Website Management:
Oversee website content updates, SEO optimization, and user experience improvements. Market Research:
Conduct market research to identify trends, analyze competitor activities, and understand customer needs. Budget Management:
Work with our executive team to develop and manage the marketing budget, ensuring efficient allocation of resources. Performance Analysis:
Track and analyze marketing campaign performance, providing regular reports and recommendations for improvement. Collaboration:
Work closely with other departments (Sales, Operations, Customer Service) to ensure alignment and support business objectives. Partnership Development:
Identify and cultivate relationships with key partners (travel agencies, hotels, tourism boards) to expand our reach and generate leads. Brand Management:
Ensure consistent brand messaging and visual identity across all marketing channels. Qualifications
Bachelors degree in Marketing, Communications, or a related field. Minimum of 4 years of experience in marketing, with a focus on digital marketing and social media. Experience must be recent (within the past 5 years). Proven track record of success in developing and executing marketing strategies that drive business growth. Expertise in social media marketing, including content creation, community management, and advertising. Strong understanding of online advertising platforms (Google Ads, Facebook Ads, etc.). Excellent writing, communication, and presentation skills. Strong analytical skills and the ability to interpret data to make informed decisions. Proficiency in marketing automation tools, CRM systems, and website analytics platforms. Ability to work independently and as part of a team in a fast-paced environment. Passion for adventure travel and the outdoors. Preferred Qualifications
Experience in the tour and travel industry. Familiarity with the Alaska tourism market. Experience with FareHarbor and other industry tools. Experience with SEO best practices. Photography and videography skills. Competitive salary, bonus, health insurance, paid time off, employee discounts on tours, opportunities for professional development. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Location: Juneau, AK Salary: $80,000.00$100,000.00 #J-18808-Ljbffr
Develop and Execute Marketing Strategies:
Create and implement comprehensive marketing plans to achieve company goals, including increased brand awareness, lead generation, and sales growth. Social Media Management:
Oversee all social media channels (Facebook, Instagram, TikTok, YouTube, etc.), creating engaging content, managing communities, and analyzing performance metrics. Online Advertising:
Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads, etc.) to target potential customers and drive traffic to our website. Content Creation:
Develop high-quality and compelling content (blog posts, articles, videos, photos, infographics) to attract and engage our target audience. Email Marketing:
Manage email marketing campaigns, including list segmentation, content creation, and performance tracking. Website Management:
Oversee website content updates, SEO optimization, and user experience improvements. Market Research:
Conduct market research to identify trends, analyze competitor activities, and understand customer needs. Budget Management:
Work with our executive team to develop and manage the marketing budget, ensuring efficient allocation of resources. Performance Analysis:
Track and analyze marketing campaign performance, providing regular reports and recommendations for improvement. Collaboration:
Work closely with other departments (Sales, Operations, Customer Service) to ensure alignment and support business objectives. Partnership Development:
Identify and cultivate relationships with key partners (travel agencies, hotels, tourism boards) to expand our reach and generate leads. Brand Management:
Ensure consistent brand messaging and visual identity across all marketing channels. Qualifications
Bachelors degree in Marketing, Communications, or a related field. Minimum of 4 years of experience in marketing, with a focus on digital marketing and social media. Experience must be recent (within the past 5 years). Proven track record of success in developing and executing marketing strategies that drive business growth. Expertise in social media marketing, including content creation, community management, and advertising. Strong understanding of online advertising platforms (Google Ads, Facebook Ads, etc.). Excellent writing, communication, and presentation skills. Strong analytical skills and the ability to interpret data to make informed decisions. Proficiency in marketing automation tools, CRM systems, and website analytics platforms. Ability to work independently and as part of a team in a fast-paced environment. Passion for adventure travel and the outdoors. Preferred Qualifications
Experience in the tour and travel industry. Familiarity with the Alaska tourism market. Experience with FareHarbor and other industry tools. Experience with SEO best practices. Photography and videography skills. Competitive salary, bonus, health insurance, paid time off, employee discounts on tours, opportunities for professional development. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Location: Juneau, AK Salary: $80,000.00$100,000.00 #J-18808-Ljbffr