Titan
Marketing Lead As the Marketing Lead, and owner of all things growth & marketing, your mission is two-fold. First, you'll cut through the noise, making Titan's story, positioning, and product marketing both clear & compelling to our target customers. Secondly, you'll create and spearhead a roadmap of growth & lifecycle experiments to accelerate customer acquisition and wallet share per client. This role demands both judgment and hyper scrappy execution. You'll work closely & directly with both Titan founders, the full executive team of Titan, alongside nearly every team at the company. We believe it's in our control that we can build the #1 RIA in the history of finance, the foremost steward of consumer wealth. You'll be a highly visible and extremely important part of that journey.
What You'll Do
Identify and distill clear, compelling client insights that sharpen Titan's product and brand messaging via super scrappy means
Shape Titan's external presence, ensuring our surfaces, messaging, and storytelling resonate in the market and tell a compelling registered investment advisor (RIA) story.
Break through on content and social media by developing bold, differentiated campaigns that build brand love and awareness, working with our Content lead
Architect our lifecycle strategy & execution to drive our growth goals & client experience
Design and execute fast-paced, mostly organic/asymmetric growth experiments testing channels, narratives, and tactics to uncover leverage.
Own all marketing-related data & dashboards to ensure we're executing in the right direction
Partner cross-functionally with align brand growth with Titan's long-term roadmap.
You'll know you're successful when:
Titan has a clear and compelling brand focus informed by sharp client insights.
Our RIA story resonates in the marketplace, strengthening perception and positioning.
Titan achieves breakthrough moments on content and social, creating buzz and engagement.
A steady drumbeat of scrappy growth experiments are being launched, measured, and iterated on - with clear acquisition wins driving momentum.
Qualifications
Proven experience turning insights into a compelling overarching narrative & product marketing you know how to distill complexity into clarity, that ultimately ties to our product/company and have done so via scrappy means.
Track record of fast-paced, asymmetric growth experimentation that has resulted in measurable traction or breakout growth.
Content experience from social to storytelling to campaigns with an instinct for what cuts through.
A builder's mentality hands-on, resourceful, thrives in ambiguous, zero-to-one environments.
Bonus: Fintech or financial services experience, or deep curiosity about wealth, investing, and financial empowerment.