Social Media Manager Job at HairClub For Men, Ltd. in Boca Raton

Responsibilities

• Develop and execute a comprehensive organic social media strategy across platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, X/Twitter).
• Own the content calendar and ensure alignment with brand, subscriber growth, and retention goals.
• Oversee production of high-quality content (video, reels, static posts, UGC, live events) tailored to each platform.
• Work closely with designers and copywriters to brief, edit, and deliver content that is on-brand and meets deadlines.
• Coordinate multi-channel campaigns across teams, ensuring timely execution.
• Identify, recruit, and contract influencers and creators who align with our brand values and audience.
• Manage end-to-end influencer campaigns: outreach, negotiations, briefing, content approvals, and performance tracking.
• Build long-term relationships with influencers to foster brand advocacy, reach, and cultural relevance.

Qualifications

• 58+ years in social media management, ideally with DTC or subscription-based retail experience.
• Proven success managing influencer marketing campaigns (contracting, briefing, ROI measurement).
• Strong track record in affiliate program management (partnerships, tracking, and conversion-driving tactics).
• Portfolio of work showing results across organic social, influencer, and affiliate channels.

Technical & Creative Skills

• Proficiency with social and partnership tools (e.g., Sprout, Later, Sprinklr, Impact, ShareASale, Refersion).
• Proficient in using affiliate marketing tools such as Impact, CJ, and Rakuten.
• Skilled at briefing and managing creative production with designers, copywriters, and content creators.
• Strong analytical skills with ability to tie activity directly to engagement, conversions, and revenue outcomes.
• Excellent storytelling and communication skills with a keen eye for brand voice.
• Strong negotiation and relationship management abilities (for influencers and affiliates).
• Highly organized project manager, capable of leading cross-functional campaigns under tight deadlines.
• Creative, proactive, and collaborative, with a results-driven mindset.

What We Offer

• Competitive compensation and benefits package.
• Leadership role in shaping social, influencer, and affiliate strategies for a high-growth subscription brand.
• A dynamic, creative culture with cross-team collaboration.
• Career growth opportunities with executive-level visibility.

HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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