Social Media Creative Lead Job at Mondo in New York

Overview

We are seeking a Social Media Creative Lead to take our entertainment brands to the next level. This role is for someone who has already built a social media presence — whether personal or for a brand — from the ground up and knows how to replicate that success.

You’ll be responsible for shaping and executing social media strategy, driving viral content, building an engaged community, and creating a cultural presence that resonates. From witty engagement and influencer partnerships to capturing content at shows, you’ll own the brand’s voice and help us consistently connect with fans.

Key Responsibilities

• Lead and execute social media strategy across our entertainment brands.
• Develop and manage campaigns that drive virality (goal: 1M+ views monthly, 10K+ weekly engagement).
• Create and post content on platforms such as TikTok, Instagram, and emerging channels.
• Manage community engagement: respond with wit, drive conversations, and build cultural relevance (think Duolingo-style engagement).
• Partner with influencers, cultural creators, and tastemakers to expand reach.
• Attend shows and events to capture real-time content and maintain close ties with the community.
• Monitor performance metrics, analyze KPIs, and refine strategies based on insights.

Must-Have Qualifications

• Proven track record of building and growing TikTok or Instagram accounts from scratch to tens of thousands of followers.
• Strong experience creating social strategies designed to drive virality, not just posting.
• Excellent community management skills — witty, authentic, and able to build a cultural reputation for the brand.
• Deep understanding of social media platforms, trends, and algorithm-driven growth.
• Creative and resourceful, with the ability to execute end-to-end campaigns.

Nice-to-Have Qualifications

• Agency or in-house experience with entertainment or cultural clients.
• Familiarity with design and video editing tools (e.g., Canva, Adobe Premiere, CapCut).
• Passion for emo, disco, indie, musical theater, or related music scenes.
• Comfortable being on camera when needed to support content.

Benefits

• Health, Dental, Vision, 401k, PTO