Marketing Executive (Fashion Industry) #NJN Job at RECRUIT EXPRESS PTE LTD in To

Brand Marketing, Campaigns & Promotions

• Develop and execute monthly and annual brand campaigns to build brand awareness and drive sales (online and offline).
• Plan and implement seasonal launches, promotional activities, and festive campaigns.
• Create marketing calendars, manage campaign timelines, and ensure smooth execution.
• Work with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated.
• Support visual merchandising and in-store displays, including coordination of seasonal window changeovers and POS materials.
• Ensure brand identity, tone, and visual consistency across all touchpoints.

Social Media & Digital Marketing

• Collaborate with digital marketing agency to strategize and manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, etc.
• Plan and curate engaging content for social media platforms aligned with brand voice.
• Manage email marketing, CRM, customer data base and loyalty programs to enhance customer retention.
• Identify and manage influencer partnerships and collaborations.
• Respond to messages and inquiries on email and social channels to maintain strong customer interaction.

E-commerce & Online Store Management

• Manage and update the Shopify online store, including product uploads, banners, visuals, and copywriting.
• Coordinate and execute E-commerce campaigns, product launches, and seasonal promotions.
• Work closely with merchandiser to ensure new arrivals and collections are showcased online on time.
• Monitor key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc.

Retail & Event Marketing

• Collaborate with retail teams on in-store promotions, pop-ups, and events.
• Design, monitor, and coordinate the production of promotional materials (signage, posters) for all sales and marketing purposes.
• Coordinate with mall management/landlords to participate in mall-wide promotions and submit campaign details/artwork on time.

Requirements

• Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.
• Good working knowledge of E-commerce (Shopify), digital marketing and social media management.
• Experience in campaign management and influencer collaborations.
• Strong presentation, communication and interpersonal skills.
• Skilled in Adobe Photoshop, InDesign, Illustrator and/or Canva.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).

Jessica Nguyen Huynh Thanh Truc

CEI Reg. No. R23113787

EA License No. 99C4599

We regret that only shortlisted candidates will be notified.