To develop, manage, and execute strategic public relations initiatives that enhance the visibility, reputation, and market positioning of the company’s multiple automotive brands. This role ensures alignment with corporate marketing objectives, builds strong media and stakeholder relationships, and safeguards the company’s reputation through effective communications and crisis management.
PR Strategy & Brand Communication
Develop and implement strategic PR plans for Multi Brand within the portfolio, ensuring alignment with overall corporate objectives.
Maintain consistency of messaging across all communications channels.
Media & Influencer Relations
Build and maintain strong relationships with journalists, media outlets, and industry influencers.
Serve as the primary spokesperson for brand-related communications when required.
Event & Campaign Support
Manage PR activities for product launches, sponsorships, exhibitions, and community engagement events.
Ensure maximum media exposure and brand visibility at all key events.
Corporate Communications & Crisis Management
Protect and enhance the company’s reputation through proactive corporate communications.
Develop and implement crisis communication protocols and act as a key contact during critical issues.
Digital PR & Analytics
Collaborate with the digital marketing team to execute integrated PR campaigns across online platforms.
Monitor PR effectiveness, analyse media coverage, and provide actionable insights.
Reporting & Insights
Deliver timely, data-driven PR performance reports to the Country Marketing Director.
Recommend strategic improvements based on performance analysis and market insights.
Skills and Experience Required:
- Proven track record in media relations, event management, and crisis communication.
- Strong background in managing multiple brands simultaneously, with the ability to differentiate and tailor communication strategies per brand.
- Strong track record in managing media relations, press events, product launches, and crisis communication.
- Experience collaborating with senior management and cross-functional teams to align PR efforts with overall business objectives.
About You:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5–7 years of PR experience, preferably in the automotive industry or managing multiple brands.
- Proficiency in PR management tools, media monitoring platforms, and social listening tools.
- Role Requirements and Eligibility Criteria: All candidates must meet the requirements stated in the job description, covering the following components: Educational Background, Professional Experience, Technical and Functional Skills, and Core Competencies.
- Please note that the recruitment process and selection of candidates will be conducted at the sole discretion of the company. Only shortlisted applicants will be contacted for further steps in the process.
For any technical support please email to HRIS.Support@inchcape.com