PPC / SEM Digital Marketing Specialist Job at Make & Model Marketing in Clevelan

Overview

As a Paid Search Specialist at Make & Model Marketing, you’ll be responsible for the day-to-day management of paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and Microsoft Ads. Your focus will be on driving high-quality traffic and measurable results for our automotive dealership clients through a variety of campaign types, including Search, Display, YouTube, Performance Max, Vehicle Listing Ads, and Paid Social Ads. This role balances execution with strategy, working within our internal processes while driving performance, optimizing campaigns, and meeting client expectations and internal KPIs. You’ll collaborate with account managers to understand client goals and build data-driven strategies, and coordinate with internal teams to ensure campaigns meet compliance, brand, and co-op guidelines.

Responsibilities

• Manage day-to-day operations of paid media campaigns across Google Ads, Microsoft Ads, YouTube, and Meta (Facebook/Instagram)
• Develop and execute paid media strategies that align with client goals and deliver measurable results
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
• Provide ongoing recommendations for budget allocation, bidding strategies, and campaign enhancements
• Stay current with platform updates, industry trends, and best practices through continual learning
• Collaborate with internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
• Effectively manage multiple client accounts simultaneously, meeting timelines and maintaining attention to detail across all projects

Requirements

• Minimum 2–3 years of hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Meta (Facebook/Instagram)
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
• Minimum 2–3 years of experience analyzing paid media performance using Google Analytics and other reporting platforms
• Proficiency in Google Workspace tools (Docs, Sheets, Drive) and Microsoft Office (Word, Excel)
• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
• Excellent organizational and time management skills; able to manage multiple accounts and campaigns simultaneously
• Experience in a client-facing role is preferred, but not required
• Ability to communicate clearly with team members and collaborate in a fast-paced, detail-oriented environment

The First 90 Days

• You’ll be fully supported as you ramp up, with a strong focus on learning, collaboration, and building confidence in your role.
• Complete an introduction to client accounts, starting with shadowing and support roles alongside current team members. Over time, you’ll take ownership of your own set of accounts with a clear understanding of expectations.
• Work closely with our paid search specialists and account managers to understand client goals, strategies, and how we communicate and collaborate internally.
• Learn what quality land standards looks like at Make & Model — from campaign setup to reporting — and how we maintain those standards consistently across our clients and teams.
• Become familiar with the platforms and tools we use for paid media management, reporting, project coordination, and internal organization.

Compensation And Benefits

• $65,000-$70,000 annual salary
• Your final compensation will be determined by your experience level and skillset
• Compensation is reviewed annually
• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
• Simple IRA + 3% Matching Opportunity
• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
• Paid Holidays
• Continuous Training Opportunities
• Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours

Company Description

Make & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing. Our company was founded on the idea that dealerships can do better than cookie-cutter strategies and vendors. Founded by two automotive industry veterans who have spent their entire lives working in the car business, Make & Model Marketing will get your dealership maximum visibility to online vehicle shoppers. We pride ourselves on being a genuine marketing partner that will help you build strategies that truly grow your business.

Career Level

• Entry level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Advertising Services