Front End Engineer II, Devices Brand Studio Job at Amazon in Herndon

Front End Engineer II, Devices Brand Studio

Amazon Devices Brand Studio is seeking a Front End Engineer to join our Systems & Scale team. Our Brand Studio creates compelling digital assets that drive customer engagement across Amazon.com and retail stores for new device launches. This role focuses on developing innovative web-based tools, automation solutions, and AI-driven systems that revolutionize our design workflows.

Key job responsibilities

• Design Tool Integration: Build sophisticated Figma plugins and web-based tools that streamline design workflows
• AI-Powered Automation: Create intelligent tools and scripts for generating asset variations (localization, sizing, campaign materials)
• Dynamic Template Systems: Develop templates that automatically adapt based on input parameters
• Quality Assurance: Implement automated systems ensuring consistent asset quality and brand compliance
• Workflow Optimization: Build rule-based systems for asset request intake and intelligent prioritization

Data & Analytics

• Create comprehensive dashboards for production tracking and resource planning
• Develop data-driven insights to optimize team performance and resource allocation

Cross-Functional Collaboration

• Partner with design and engineering teams to integrate tools with Figma, Photoshop, and After Effects
• Support operational excellence through proactive monitoring and maintenance of existing systems
• Create and maintain detailed technical documentation

AI & Innovation Focus

• Develop cutting-edge AI-powered automation solutions using AWS GenAI services
• Create and optimize prompt-driven development workflows
• Implement intelligent asset generation systems leveraging foundation models

BASIC QUALIFICATIONS

• Experience using JavaScript frameworks such as Angular and React
• Proficiency with TypeScript and modern build tools (e.g., Webpack, Vite)
• Experience optimizing and testing front-end performance at scale
• Hands-on experience with AWS Bedrock or other Generative AI services
• Experience implementing prompt-driven development workflows and integrating production AI services
• Strong cross-functional collaboration and communication skills

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.