Associate Director, Non-Personal Promotion (NPP) & Digital Marketing Job at TieT

Associate Director, Non-Personal Promotion (NPP) & Digital Marketing 2 days ago Be among the first 25 applicants About the Job Job Title: Associate Director, Non-Personal Promotion (NPP) & Digital Marketing Location: Cambridge, MA About The Job Sanofi Oncology aims to modernize customer engagement, delivering transformative therapies and meeting the evolving needs of oncology providers and patients. The Digital and NPP Marketing lead will develop and execute a digital-first engagement plan targeting healthcare providers (HCPs) through non-personal channels, overseeing digital content, channel optimization, and innovative digital solutions. This role reports to the Head of Marketing, US Oncology. We are committed to transforming lives through innovation in healthcare, from R&D to sales, improving products, understanding unmet needs, and connecting communities. Main Responsibilities Create and implement a digital engagement strategy aligned with brand objectives. Develop digital content that resonates with HCPs and adheres to brand standards. Manage digital platforms including websites, ads, apps, ensuring user-friendliness and engagement. Optimize digital channels using data analytics and performance metrics. Collaborate with omnichannel teams to ensure integrated digital efforts. Research and pilot innovative digital engagement approaches. Coordinate with GTMC omnichannel teams for alignment. About You Bachelor’s degree required; advanced degree preferred. Experience in marketing, preferably in oncology. Exceptional communication and analytical skills. Proven success in customer-centric marketing and leadership. Why Choose Us? Work alongside a supportive, innovative team. Opportunities for growth and international mobility. Comprehensive rewards and health benefits, including parental leave. Sanofi is an Equal Opportunity employer, committed to diversity. All qualified applicants will be considered without regard to protected characteristics. #GD-SP #vhd Compensation will be commensurate with experience. Benefits details available here. Nice-to-have skills Digital Marketing Data Analytics Cross-functional Collaboration Work Experience CMO / Head of Marketing Social Media Brand Management Languages English Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Healthcare, Biotechnology #J-18808-Ljbffr