Vice President, Global Media
About the Company
Popular smart sleep tracker
Industry
Health, Wellness and Fitness
Type
Privately Held, VC-backed
Founded
2013
Employees
501-1000
Funding
$101-$200 million
Categories
- Health Care
- Mobile Apps
- Wearables
- Wellness
- Health & Wellness
Specialties
- consumer electronics
- health technology
- wearable technology
- sleep monitoring
- and software development
About the Role
The Company is seeking a VP of Global Media to spearhead the development and execution of comprehensive media strategies across various channels. The successful candidate will be responsible for leading all global media activities, including strategy, planning, and optimization, with a focus on consumer, retail, and B2B audiences. This role demands a seasoned professional with over 15 years' experience in media, a proven track record in global media strategies, and the ability to manage large-scale budgets. The VP of Media will be tasked with balancing direct-response performance marketing with brand-building investments, ensuring that media strategies align with the company's business priorities, and driving innovation in media buying. Strong leadership, collaboration, and communication skills are essential, as is the ability to foster a high-performing media function and represent media strategy to the executive leadership.
Candidates for the VP of Global Media position at the company should have a background in technology, health, or lifestyle sectors, and experience with global, fast-scaling brands that operate in a multi-channel environment. The role requires expertise in media measurement methodologies, and the ability to optimize customer acquisition costs across channels. The VP of Media will also be responsible for managing the global media agency, negotiating deals, and ensuring that media investments deliver efficient and scalable returns. A strategic yet hands-on leadership style is necessary, as is the ability to mentor and lead a team. The company values diversity and is committed to creating an inclusive work environment.
Travel Percent
Less than 10%
Functions
- Marketing