Director of Marketing

About Doyle:

Founded in 1962, DOYLE is one of the world's foremost auctioneers and appraisers of Fine Art, Jewelry, Furniture, Decorations and other categories. Headquartered in New York City with regional offices across the country, DOYLE auctions attract a global base of buyers and consignors. DOYLE has built a reputation for achieving outstanding prices at auction, and our focus on individual attention to our clients remains paramount.

About the Position:
DOYLE is seeking a strategic and hands-on Director of Marketing to lead integrated marketing efforts that drive both seller engagement and buyer acquisition across our fine art, jewelry, decorative arts, books, coins, and specialty sales categories. This role will oversee a small but high-performing team to deliver marketing programs that support 80+ auctions per year while advancing DOYLE's position as the leader in the accessible middle market.

The position will work closely with DOYLE's network of regional representatives and category Specialists to support consignment acquisition, sales enablement, and category-specific marketing. This role will also partner cross-functionally and with senior leadership to align marketing initiatives with organizational priorities. In addition, the Director will manage marketing for a developing retail/buy-it-now business line, requiring experience in retail strategy and execution.

The ideal candidate is a player/coach who is able to lead with vision while rolling up their sleeves to execute and deliver on deadlines. They must be adaptable, able to ramp quickly, and skilled at navigating complex projects with many moving parts.

Responsibilities include:

Brand Strategy & Development

• Lead brand positioning to expand DOYLE's reach to new audiences while maintaining loyalty among established clientele.
• Identify and cultivate strategic collaborators and partners that enhance brand exposure, ensuring all partnerships align with DOYLE's goals and brand standards.
• Direct creative development and production quality, ensuring consistent brand application across all channels.

Seller Engagement & Sales Enablement

• Partner with regional representatives and Specialists to develop and execute marketing strategies that drive qualified consignment leads and opportunities.
• Engage with the Trusts & Estates community to foster relationships, encourage ongoing estate pipeline maintenance, and position DOYLE as a trusted resource for estate settlement needs.
• Write and manage proposals for prospective business, with a primary focus on Trusts & Estates opportunities, ensuring timely delivery and alignment with client objectives.
• Support sales enablement initiatives, including presentations, property tours across regions, and local advertising, to strengthen DOYLE's presence in key markets.

Auction & Buyer Marketing

• Develop integrated marketing plans to maximize bidder participation and sales performance across 80+ auctions annually.
• Oversee category-specific marketing campaigns in collaboration with Specialists.

Digital Marketing & Paid Media

• Manage paid media initiatives in partnership with an external agency, including auction-specific, consignment, and evergreen brand campaigns.
• Work with Business Operations to develop targeted audiences for paid media and email campaigns based on past buying behavior.

Website & Content Management

• Oversee website updates, auction landing pages, and editorial content to ensure accuracy, brand alignment, and search visibility.
• Lead high-level social media strategy to drive brand awareness and engagement.

Email Marketing

• Oversee email campaign and retention strategy, creative direction, and execution.

Retail Marketing

• Manage marketing strategy for DOYLE's developing retail/buy-it-now program, including product launches, promotions, and audience development.

Team Leadership

• Lead, mentor, and grow a lean but high-performing team of marketers.
• Oversee budget planning and KPI tracking to ensure marketing investments align with business objectives.
• Model a proactive, deadline-driven work ethic while fostering collaboration and adaptability.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 8-10 years of marketing experience, with at least 3 years in a leadership role managing teams
• Proven track record in brand strategy, paid media, communications, social media, email marketing, and content development
• Experience managing agency relationships and guiding integrated campaign execution
• Strong understanding of sales enablement, consignment acquisition, and buyer engagement strategies
• Proficiency in Adobe Creative Suite, Figma, and Mailchimp (or comparable ESP)
• Experience in the auction business, art world, luxury goods, or retail sectors strongly preferred
• Exceptional communication skills and ability to navigate diverse stakeholder groups
• Flexible, adaptable, and comfortable shifting priorities in a fast-paced environment
• Passion for the arts and willingness to work occasional evenings/weekends (weekends approximately 1-2x per quarter)

If you feel you meet the qualifications for this position, we invite you to apply by submitting your resume, cover letter, and any other relevant documents. Please note that only shortlisted candidates will be contacted for further evaluation. We are an equal opportunity employer and value diversity in our workforce. We encourage applications from individuals of all backgrounds and experiences.