ForceBrands
This range is provided by ForceBrands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$150,000.00/yr - $200,000.00/yr Direct message the job poster from ForceBrands About the Opportunity We are a venture-backed wellness brand designed for the romance novel reading ritual. Our products elevate daily routines into moments of indulgence and intention. With validated product-market fit and strong early traction, we are preparing to scale across DTC, Amazon, and brand partnerships. This is an opportunity to work with experienced, successfully exited CPG founders, and to join at the ground floor of a brand with a deeply engaged community and the ambition to become the first fandom-powered wellness brand. The Role As Head of Marketing, you will architect and execute a capital-efficient, high-leverage growth strategy across eCommerce channels, influencer programs, and brand partnerships. As a founding team member, you’ll have equity upside and full ownership of the customer journey—from acquisition to retention and repeat purchase. Key Responsibilities Customer Acquisition & Performance Marketing
Lead paid media strategy (Meta, Google, etc.) with CAC payback
Build and manage the right mix of in-house and agency resources. Drive creative testing and iteration loops to maximize conversions and resonance. Influencer, Community & Content Flywheel
Build and scale an always-on influencer program—macro to micro—with measurable ROI. Foster a community of super-users that fuels UGC, referrals, and social proof. Channel Expansion & Strategic Growth Ops
Launch and optimize Amazon and TikTok as key sales and discovery channels. Pilot and scale retail and B2B partnerships with healthy margins. Build the growth analytics stack (tracking, attribution, cohort reporting) and own demand planning inputs. Leadership & Capital Planning
Partner with the founding team on company strategy, budget management, and board communications. Hire and lead a lean, high-performing growth team with clear metrics and accountability. Embed values of curiosity, grit, and a bias for action. You May Be a Fit If You…
Have 5+ years leading growth at a high-velocity consumer brand, ideally in wellness or beauty, with a proven track record of scaling DTC revenue and improving CAC:LTV. Bring a strategic foundation from consulting, investment banking, or similar, paired with strong operator experience. Are full-funnel fluent: creative briefing, testing cycles, and attribution modeling. Have hands-on performance marketing experience and comfort managing agency + in-house mixes. Know how to build community-driven growth engines, including influencer, affiliate, and UGC programs. Understand Amazon, TikTok, and emerging retail channels, scaling without compromising margin. Are data-savvy and analytical, with experience building/overseeing a modern growth stack. Operate with a capital-efficient mindset, optimizing contribution margin and inventory planning. Thrive in fast-paced, ambiguous environments with a founder’s mindset. Are motivated by building an emotionally resonant, culturally relevant brand. What Success Looks Like in Year One
Launch DTC with CAC payback under 3 months and sustainable LTV growth. Build an influencer engine that drives 25%+ of new customer acquisition at break-even or better. Launch Amazon and achieve a Top 10 ranking in our category within 6 months. Hit a $5MM run-rate with disciplined burn and strong unit economics, setting the stage for a Series A raise. Meaningful founding equity, commensurate with experience and impact. Competitive base salary with milestone-based increases. Full health benefits, unlimited PTO, and a monthly wellness stipend. A seat at the ground floor of a fandom-powered brand with viral potential. Seniority level
Executive Employment type
Full-time Job function
Marketing Industries: Food and Beverage Manufacturing, Personal Care Product Manufacturing, and Wellness and Fitness Services Referrals increase your chances of interviewing at ForceBrands by 2x Los Angeles Metropolitan Area $150,000.00-$220,000.00
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$150,000.00/yr - $200,000.00/yr Direct message the job poster from ForceBrands About the Opportunity We are a venture-backed wellness brand designed for the romance novel reading ritual. Our products elevate daily routines into moments of indulgence and intention. With validated product-market fit and strong early traction, we are preparing to scale across DTC, Amazon, and brand partnerships. This is an opportunity to work with experienced, successfully exited CPG founders, and to join at the ground floor of a brand with a deeply engaged community and the ambition to become the first fandom-powered wellness brand. The Role As Head of Marketing, you will architect and execute a capital-efficient, high-leverage growth strategy across eCommerce channels, influencer programs, and brand partnerships. As a founding team member, you’ll have equity upside and full ownership of the customer journey—from acquisition to retention and repeat purchase. Key Responsibilities Customer Acquisition & Performance Marketing
Lead paid media strategy (Meta, Google, etc.) with CAC payback
Build and manage the right mix of in-house and agency resources. Drive creative testing and iteration loops to maximize conversions and resonance. Influencer, Community & Content Flywheel
Build and scale an always-on influencer program—macro to micro—with measurable ROI. Foster a community of super-users that fuels UGC, referrals, and social proof. Channel Expansion & Strategic Growth Ops
Launch and optimize Amazon and TikTok as key sales and discovery channels. Pilot and scale retail and B2B partnerships with healthy margins. Build the growth analytics stack (tracking, attribution, cohort reporting) and own demand planning inputs. Leadership & Capital Planning
Partner with the founding team on company strategy, budget management, and board communications. Hire and lead a lean, high-performing growth team with clear metrics and accountability. Embed values of curiosity, grit, and a bias for action. You May Be a Fit If You…
Have 5+ years leading growth at a high-velocity consumer brand, ideally in wellness or beauty, with a proven track record of scaling DTC revenue and improving CAC:LTV. Bring a strategic foundation from consulting, investment banking, or similar, paired with strong operator experience. Are full-funnel fluent: creative briefing, testing cycles, and attribution modeling. Have hands-on performance marketing experience and comfort managing agency + in-house mixes. Know how to build community-driven growth engines, including influencer, affiliate, and UGC programs. Understand Amazon, TikTok, and emerging retail channels, scaling without compromising margin. Are data-savvy and analytical, with experience building/overseeing a modern growth stack. Operate with a capital-efficient mindset, optimizing contribution margin and inventory planning. Thrive in fast-paced, ambiguous environments with a founder’s mindset. Are motivated by building an emotionally resonant, culturally relevant brand. What Success Looks Like in Year One
Launch DTC with CAC payback under 3 months and sustainable LTV growth. Build an influencer engine that drives 25%+ of new customer acquisition at break-even or better. Launch Amazon and achieve a Top 10 ranking in our category within 6 months. Hit a $5MM run-rate with disciplined burn and strong unit economics, setting the stage for a Series A raise. Meaningful founding equity, commensurate with experience and impact. Competitive base salary with milestone-based increases. Full health benefits, unlimited PTO, and a monthly wellness stipend. A seat at the ground floor of a fandom-powered brand with viral potential. Seniority level
Executive Employment type
Full-time Job function
Marketing Industries: Food and Beverage Manufacturing, Personal Care Product Manufacturing, and Wellness and Fitness Services Referrals increase your chances of interviewing at ForceBrands by 2x Los Angeles Metropolitan Area $150,000.00-$220,000.00
#J-18808-Ljbffr